Digital Marketing Executive (Up to $6200) #NKA

RECRUIT EXPRESS PTE LTD; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading recruitment firm in Singapore is looking for a digital marketing professional to manage campaigns and optimize web performance. The ideal candidate will have 1-3 years in digital marketing, experience with martech tools and CRM platforms, and strong analytical skills. This role offers dynamic challenges in a regional capacity covering the APAC region and requires excellent communication and project management abilities.

Qualifications

• 1-3 years’ experience in digital marketing or Martech.
• Hands-on experience in campaign management.
• Experience with CRM platforms & marketing automation.

Responsibilities

• Execute and activate digital marketing campaigns.
• Manage day-to-day website operations including content updates.
• Design and develop PowerBI dashboard for campaign performance.

Skills

Digital marketing

Project management

Strong analytics skills

Communication skills

CRM platforms

BI Tools (Tableau, Power BI)

Education

Bachelor’s or master’s degree in Computing/Business Analytics/Science

Tools

Google Analytics

AWS

Azure

GCP

Power BI

Job description

Location: Bugis

Duration: 6 months (Maternity Cover - Renewable based on company needs)

Working Hours: Mon - Fri, 9am - 6pm

Salary: Executive - $3900 - $5000, Assistant Manager - $5000 - $6200

Job Responsibilities

• Reporting to: Senior Manager, MarTech & eCommerce
• Individual Contributor
• Regional role covering APAC region (TH, MY, SG, TW, HK, VN)

Customer Relationship Management

• Execute and activate digital marketing campaigns across all digital channels to ensure deployment of marketing strategies
• Ability to propose and design digital campaigns to acquire new consumers with relevant content, driving them down to the marketing funnel
• Coordinate campaign launch to ensure all timelines are met by working with all relevant parties internally and externally
• Ability to operate martech tools including marketing automation platforms, CRM systems, CMS, and analytics software to ensure smooth functioning of marketing activities
• Strong skills in project management to oversee multiple campaigns and initiatives.

Content Management System

• Website Operations & Optimization: Manage day-to-day website operations including content updates, UI/UX improvements, and technical maintenance to ensure optimal performance and user experience.
• Project & Stakeholder Coordination: Lead small-scale digital projects (e.g., campaign landing pages), collaborating with cross-functional teams such as brand, regulatory, design, and development.
• SEO Strategy & Execution: Partner with SEO agencies to implement optimization strategies, ensuring best practices are applied to boost visibility, traffic, and conversions.
• Analytics & Performance Tracking: Monitor website performance using GA4 and other tools, analyze KPIs (traffic, engagement, conversions) and leverage insights to drive continuous improvement.
• Content Management & Integration: Oversee the end-to-end content creation process and align website messaging with regional campaigns, product launches, and customer insights.

Analytics

• Design and develop PowerBI dashboard to initiate regular update on the campaign performance, identify opportunities for optimization
• Collect and analyse data from multiple marketing platforms (Google Analytics, CRM systems, marketing automation tools) to track campaign performance and customer behavior.
• Support cross-functional team in analysing trends and customer insights to guide decision-making

Job Requirements

• Bachelor’s or master’s degree with major in Computing/Business Analytics/Science from reputational universities.
• 1-3 years’ experience in digital marketing or Martech
• Experience with CRM platforms & marketing automation
• Hands-on experiences in campaign management
• Possess excellent communication skills (verbal and written)
• Strong analytics skills
• BI Tools: Tableau, Power BI
• Experience in tracking digital marketing activities
• Cloud (AWS, Azure, GCP), Project Management experience
• Experienced candidate must have at least 1-2 years of campaign development, solutions management experience