Digital Marketing Executive / Specialist

OMNINEST PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A dynamic marketing firm in Singapore is seeking a Digital Marketing Executive to develop and optimize online marketing campaigns. The ideal candidate should have experience in managing digital campaigns across platforms such as Facebook and Google, with a solid understanding of SEO and analytical tools. This role requires creativity and strong teamwork skills, offering a competitive salary and opportunities for growth.

Qualifications

• 2-4 years of experience in digital marketing, preferably in e-commerce.
• Hands-on experience with ad management tools.
• Strong creative sense and attention to detail.

Responsibilities

• Plan and execute digital marketing campaigns across multiple platforms.
• Manage ad budgets to achieve maximum ROI and conversion.
• Monitor and analyze campaign results and prepare performance reports.
• Support website SEO and optimization.
• Manage email marketing and customer engagement.

Skills

Digital marketing campaigns

Social media advertising

SEO best practices

Analytical skills

Communication Skills

Education

Diploma or Degree in Marketing

Tools

Google Analytics

Facebook Ads Manager

TikTok Ads Manager

Job description

We are looking for a creative, data-driven, and motivated Digital Marketing Executive / Specialist to join our growing team. You will be responsible for developing, implementing, and optimizing online marketing campaigns across multiple digital platforms — helping to drive traffic, boost engagement, and increase online sales performance.

Responsibilities

1. Campaign Management

• Plan and execute digital marketing campaigns across Facebook, Instagram, TikTok, Google Ads, and other platforms.
• Manage and optimize ad budgets to achieve maximum ROI and conversion.
• Create marketing calendars, promotions, and online product launches.

2. Content & Creative

• Collaborate with designers and content creators to produce engaging visuals, captions, and ad creatives.
• Ensure consistent brand messaging across all marketing channels.
• Support the creation of videos, social posts, newsletters, and product highlights.

3. Performance Analysis

• Monitor and analyze campaign results using tools like Google Analytics, Meta Ads Manager, and TikTok Ads.
• Track KPIs such as CTR, conversion rate, CAC, and ROAS.
• Prepare weekly/monthly performance reports with recommendations for improvement.

4. SEO & Website Optimization

• Support website content optimization and keyword strategy.
• Improve search rankings and online visibility through SEO best practices.

5. CRM & Engagement

• Manage email marketing, remarketing campaigns, and customer database segmentation.
• Build customer engagement through loyalty and retention strategies.

Requirements

• Diploma or Degree in Marketing, Communications, or related field.
• 2–4 years of experience in digital marketing (e-commerce experience preferred).
• Hands‑on experience with Facebook Ads, Google Ads, and TikTok Ads Manager.
• Knowledge of SEO, SEM, and analytics tools (Google Analytics, Meta Business Suite).
• Strong creative sense, attention to detail, and data‑driven mindset.
• Excellent communication and teamwork skills.