Digital Marketing Executive (Singapore)

Pixlr Online AI Photo Editor; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A digital marketing company in Singapore is seeking a Digital Marketing Specialist to drive growth through effective marketing strategies. Key responsibilities include developing SEO/SEM strategies, managing online campaigns, and creating engaging content. The ideal candidate should have 2-3 years of experience in digital marketing and familiarity with Google Ads and Social Media management. This role offers medical benefits and opportunities for professional growth.

Benefits

Annual Leaves

Medical and Insurance Coverages

Optical and dental subsidies

Professional development opportunities

Diversity and teamwork environment

Qualifications

• 2-3 years of experience in digital marketing required.
• Experience in organizing virtual and in-person events is a plus.
• Familiarity with affiliate marketing programs is preferred.

Responsibilities

• Develop and execute digital marketing strategies.
• Optimize online advertising campaigns for better ROI.
• Oversee content management and enhance online presence.

Skills

Digital marketing experience

SEO knowledge

Social media management

Content creation

Tools

Google Ads

Facebook Ads

Google Analytics

Google Search Console

Job description

Overview

Are you passionate about digital marketing and ready to make an impact across multiple channels? If you have experience in campaign execution, content management, and performance tracking, this role is for you! Join us now and help drive growth through creative and effective marketing strategies.

Responsibilities

Digital Marketing Strategy & Campaign Execution

• Develop and support digital marketing strategies across SEO, SEM, email marketing, social media, and display advertising
• Execute and optimise online advertising campaigns (Google Ads, Facebook Ads, etc.) to maximise ROI
• Collaborate with stakeholders to align marketing execution with brand and business goals

Content Management & Online Presence

• Oversee updates to the company's website and social media presence
• Work with content teams to ensure alignment with brand voice and objectives
• Create content that supports SEO and encourages engagement

Event Management

• Organize outreach and/or run industry events to drive leads for our software and training businesses
• Run client engagement events to sustain usage of our software solutions with existing clients

Affiliate Marketing

• Support affiliate marketing programmes and assist in developing promotional strategies
• Monitor affiliate performance and suggest optimisation improvements

Public Relations (PR)

• Assist in the execution of PR strategies and relationship-building activities
• Coordinate press release distribution and monitor coverage

Performance Tracking & Optimisation

• Use tools such as Google Analytics and Google Search Console to analyse performance
• Recommend adjustments based on data insights to improve results

Email Marketing & Automation

• Implement and manage email campaigns including audience segmentation and personalisation
• Optimise campaign performance based on engagement metrics

Community Building & Influencer Outreach

• Support community engagement initiatives
• Assist in influencer partnerships to boost brand presence

Trend Analysis & Competitive Research

• Track and report on digital marketing trends and competitive landscape insights

Budget & Vendor Management

• Assist in managing campaign budgets and coordinating with external vendors

Requirements

The Person:

• Minimum 2-3 years of experience in digital marketing, including SEO, SEM, and social media management.
• Experience with Google Ads, Facebook Ads, and other online advertising platforms.
• Strong content creation skills, with an understanding of SEO best practices.
• Experience in organizing events, both virtual and in-person, to drive leads and engage clients.
• Familiarity with affiliate marketing programs and performance optimization.
• Proficient in using tools like Google Analytics and Google Search Console for performance tracking.
• Ability to manage email marketing campaigns, including segmentation and personalization
• Based in Singapore - We\'re looking for talent who understands the local market to join our team!

Benefits

• Annual Leaves- Additional annual leave will be credited to you on a yearly basis
• Medical and Insurance Coverages - We have got you covered
• Subsidies - Enhancing your well-being, we offer optical and dental subsidies
• Opportunities - Above training and guidance, you will have the opportunity to try, to build your confidence and become your best self, and to interact and build a strong relationship
• Rocking Diversity- Play hard, work harder with people of diverse skill sets and experiences! Challenge yourself to step out of your comfort zone, and you\'ll find yourself growing in way you\'d never imagine