Digital Marketing Executive – Serviced Apartment Brand in Tokyo

Sumii Apartments; Singapore; Hybrid; SGD 33,000 - 51,000; Full time

Job summary

A fast-growing lifestyle and hospitality brand is seeking a Digital Marketing Executive to drive their digital presence and growth. In this role, you will plan and execute comprehensive digital marketing strategies across multiple channels including SEO, social media, and paid advertising. Ideal candidates will have 2-3 years of relevant experience and strong skills in performance marketing tools. Join a dynamic team and enjoy flexible work options in a creative environment.

Benefits

Flexible work environment

Creative freedom

Direct impact on brand growth

Qualifications

• 2-3 years of hands-on experience in digital marketing, ideally in hospitality or travel.
• Strong knowledge of performance marketing tools and SEO.
• Excellent written and verbal communication in English.

Responsibilities

• Plan and execute digital marketing campaigns across various channels.
• Drive website traffic and optimize conversion funnels.
• Manage and grow the company's social media presence.

Skills

Digital marketing

SEO

Social media management

Performance marketing

Google Analytics

Email marketing

Tools

Google Ads

Meta Business Suite

CRM platforms

Job description

Location: Tokyo (Hybrid/Remote Friendly)
Industry: Travel / Hospitality / Real Estate
Experience Level: Mid-Level (2–3 years)
Employment Type: Full-Time

We are looking for a Digital Marketing Executive to take ownership of our digital marketing strategy and execution. This is a hands‑on role where you’ll have the opportunity to shape SUMII’s digital presence and growth from the ground up. You’ll be responsible for driving traffic to our website, converting visitors into qualified leads and customers, and growing our social media following.

What You’ll Do

• Plan and execute digital marketing campaigns across SEO, SEM, social media, email marketing, and performance advertising.
• Drive website traffic and optimize conversion funnels using tools like Google Analytics, GA4, and Meta Pixel.
• Manage and grow SUMII’s social media presence (Instagram, TikTok, Facebook, LinkedIn) with a strong content calendar and engagement strategy.
• Collaborate with creatives and influencers to produce content that tells the SUMII brand story.
• Launch and manage paid campaigns (Google Ads, Meta Ads) with clear ROI and lead generation goals.
• Analyze performance and report on key marketing KPIs like traffic, leads, bookings, engagement, and follower growth.

What We’re Looking For

• 2–3 years of hands‑on experience in digital marketing, ideally in hospitality, travel, real estate, or lifestyle brands.
• Strong knowledge of performance marketing tools (Google Ads, Meta Business Suite), SEO, email marketing, and social media.
• Comfortable with analytics tools like GA4, Google Tag Manager, and CRM platforms.
• Experience managing Instagram and TikTok accounts, reels, and influencer collaborations.
• A self‑starter with the ability to work independently and deliver results in a fast‑paced startup environment.
• Excellent written and verbal communication in English. (Japanese or Mandarin is a plus.)

Key KPIs

• Website traffic growth
• Lead generation and booking conversions
• Paid ad performance (ROAS, CPL)
• Social media follower and engagement growth
• Email campaign performance

Why Join Us

• Be part of a fast‑growing lifestyle and hospitality brand in Tokyo
• Direct impact on the brand’s growth and visibility
• Creative freedom and ownership of digital marketing channels
• Flexible work environment (remote/hybrid options)
• Opportunity to collaborate with an international and creative team