Digital Marketing Executive (Fashion Retail) #JEE

Recruit Express Pte Ltd.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A recruitment firm in Singapore is looking for a Digital Marketing Executive to drive brand campaigns in fashion retail. Your role includes managing e-commerce initiatives, collaborating with marketing agencies, and enhancing customer engagement. The ideal candidate will have 3-5 years of marketing experience, strong digital skills, and a creative mindset. Interested applicants should contact Evelyn at 65150600 or email your resume to [e-mail].

Qualifications

• 3-5 years of experience in marketing, preferably in fashion.
• Good knowledge of digital marketing and social media management.
• Experience in campaign management and influencer collaborations.

Responsibilities

• Develop and execute brand campaigns to drive online and offline sales.
• Plan seasonal launches and promotional initiatives.
• Collaborate with digital marketing agencies for campaign management.

Skills

Campaign Management

Digital Marketing

E-commerce

Social Media Management

Communication Skills

Adobe Creative Suite

Microsoft Office

Tools

Shopify

Facebook Ads

Google Ads

TikTok Ads

Job description

Digital Marketing Executive (Fashion Retail) #JEE

Job Description

• Develop and execute monthly and annual brand campaigns to strengthen brand presence and drive both online and offline sales.
• Plan and implement seasonal launches, promotional initiatives, and festive campaigns.
• Coordinate with internal teams and external partners (designers, printers, event organizers, contractors) to ensure seamless campaign execution.
• Collaborate with digital marketing agencies to strategize and manage campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other platforms.
• Curate and plan engaging social media content in line with the brand’s tone and identity.
• Drive e-commerce campaigns, product launches, and seasonal promotions in collaboration with key stakeholders.
• Design, oversee, and coordinate the production of promotional materials (e.g., signage, posters) for sales and marketing use.
• Oversee email marketing, CRM, customer databases, and loyalty programs to boost customer engagement and retention.
• Track industry trends, consumer insights, competitor activities, and kids’ fashion trends to identify growth opportunities.
• Other ad-hoc projects as assigned.

Requirements

• With 3-5 years of experience in marketing, preferably in fashion, retail, or lifestyle brands.
• Good working knowledge of E-commerce (Shopify), digital marketing and social media management.
• Experience in campaign management and influencer collaborations.
• Strong presentation, communication and interpersonal skills.
• Proficient in Adobe Photoshop, InDesign, Illustrator and/or Canva.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Passionate, creative and highly committed with a positive attitude.

Interested applicants, please call (Eve) Leong Er Evelyn (CEI Reg. No. R1104496) @ 65150600

OR

Email your detailed resume in MS Words format to: [e-mail]

We regret that only short-listed candidates will be notified.