Digital marketing executive

JERNN INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A fashion marketing company based in Singapore is seeking a Digital Marketing Executive to develop and execute strategies that enhance the brand’s online presence. The ideal candidate will manage social media accounts, design paid advertising campaigns, and create engaging content. A passion for fashion and proven experience in digital marketing are required. This role offers an exciting opportunity to drive brand engagement and sales.

Qualifications

• Proven experience in digital marketing, preferably in the fashion or retail industry.
• Strong understanding of social media platforms, digital advertising, and SEO/SEM.
• Experience with paid ad platforms and analytics tools.
• Creative mindset with strong content creation and copywriting skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent communication and project management skills.
• Passion for fashion and a keen sense of the latest trends.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness and online engagement.
• Manage social media accounts, including content creation and community engagement.
• Design and execute paid advertising campaigns to drive traffic and sales.
• Monitor and optimize SEO efforts to improve website ranking.
• Create engaging content aligned with the brand’s identity.
• Analyze digital marketing performance and produce reports on key metrics.
• Collaborate with influencers to amplify the brand's reach.
• Plan and execute email marketing campaigns to nurture leads.

Skills

Digital marketing

Social media management

SEO/SEM

Content creation

Analytics tools

Project management

Tools

Facebook Ads Manager

Google Ads

Job description

The Digital Marketing Executive will be responsible for developing and executing digital marketing strategies to grow the brand’s online presence and awareness, drive customer engagement, and increase sales. This role will focus on expanding the brand's reach, growing the number of followers across digital platforms, and converting online engagement into sales. The ideal candidate will have a passion for fashion, an eye for design, and a proven ability to manage digital marketing campaigns that generate tangible results.

Key Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness, followers, and online engagement.
• Manage social media accounts (Instagram, Facebook, TikTok, etc.), including content creation, scheduling, and community engagement.
• Design and execute paid advertising campaigns (Google Ads, Facebook/Instagram Ads) to drive traffic and sales.
• Monitor and optimize SEO efforts to improve website ranking and organic traffic.
• Create engaging and visually appealing content (graphics, videos, posts) aligned with the brand’s identity.
• Analyze digital marketing performance and produce regular reports on key metrics (e.g., follower growth, engagement, conversion rates, and sales).
• Collaborate with influencers and brand ambassadors to amplify the brand's reach.
• Plan and execute email marketing campaigns to nurture leads and convert them into customers.
• Stay up to date with industry trends, tools, and emerging platforms to ensure the brand remains competitive.

Requirements

• Proven experience in digital marketing, preferably in the fashion or retail industry.
• Strong understanding of social media platforms, digital advertising, and SEO/SEM.
• Experience with paid ad platforms (Facebook Ads Manager, Google Ads) and analytics tools.
• Creative mindset with strong content creation and copywriting skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Excellent communication and project management skills.
• Passion for fashion and a keen sense of the latest trends.