Digital Marketing Executive

Suntory Beverage & Food; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading beverage company in Singapore is looking for a Digital Marketing Specialist to execute marketing campaigns and drive performance analysis. You will work closely with various teams to optimize digital channels, manage CRM tools, and design analytics dashboards. Ideal candidates have a degree in a related field and 1–3 years of experience in digital marketing or marketing technology.

Qualifications

• 1–3 years of relevant experience in digital marketing or related roles.
• Hands-on experience in campaign management from planning to execution.
• Strong proficiency in measuring marketing performance.

Responsibilities

• Execute digital marketing campaigns across all channels.
• Manage website operations and optimize user experience.
• Design PowerBI dashboards for campaign performance tracking.

Skills

Digital marketing execution

Project management

Data analysis

CRM platforms

Marketing automation tools

SEO strategy

Power BI

Education

Bachelor’s or Master’s degree in Computing, Business Analytics, Data Science, or Marketing Technology

Tools

Salesforce

HubSpot

Adobe Experience Cloud

Google Analytics

Tableau

Job description

Why Suntory?

Innovation: Be part of a company that continuously strives for excellence and innovation in the beverage industry.

Sustainability: Join a team that prioritizes environmental protection and sustainable practices.

Growth: Enjoy opportunities for professional development and career advancement.

Quality: Work with a brand known for its high standards and commitment to customer satisfaction.

About the Role

As part of the Suntory Beverage & Food Martech Team, you are expected to drive marketing success with your marketing domain knowledge and strong technical & data analytics skills. You will enable business partners to make decisions and establish metrics that monitor campaign performance, understand consumer behaviors and campaign optimization. You will work closely with the marketing team to design, build, and develop scalable digital campaigns that drive effective marketing and sales activities across APAC region.

Key Responsibilities

• Customer Relationship Management
  • Execute and activate digital marketing campaigns across all digital channels to ensure deployment of marketing strategies
  • Ability to propose and design digital campaigns to acquire new consumers with relevant content, driving them down to the marketing funnel
  • Coordinate campaign launch to ensure all timelines are met by working with all relevant parties internally and externally
  • Operate martech tools including marketing automation platforms, CRM systems, CMS, and analytics software to ensure smooth functioning of marketing activities
  • Strong skills in project management to oversee multiple campaigns and initiatives.
• Content Management System
  • Website Operations & Optimization: Manage day-to-day website operations including content updates, UI/UX improvements, and technical maintenance to ensure optimal performance and user experience.
  • Project & Stakeholder Coordination: Lead small-scale digital projects (e.g., campaign landing pages), collaborating with cross-functional teams such as brand, regulatory, design, and development.
  • SEO Strategy & Execution: Partner with SEO agencies to implement optimization strategies, ensuring best practices are applied to boost visibility, traffic, and conversions.
  • Analytics & Performance Tracking: Monitor website performance using GA4 and other tools, analyze KPIs (traffic, engagement, conversions) and leverage insights to drive continuous improvement.
  • Content Management & Integration: Oversee the end-to-end content creation process and align website messaging with regional campaigns, product launches, and customer insights.
• Analytics
  • Design and develop PowerBI dashboards to initiate regular updates on campaign performance and identify opportunities for optimization
  • Collect and analyze data from multiple marketing platforms (Google Analytics, CRM systems, marketing automation tools) to track campaign performance and customer behavior.
  • Support cross-functional team in analyzing trends and customer insights to guide decision-making

Who We’re Looking For

• Bachelor’s or Master’s degree in Computing, Business Analytics, Data Science, Marketing Technology, or a related field from a recognised institution.
• 1–3 years of relevant experience in digital marketing, marketing technology (MarTech), or related data-driven marketing roles.
• Practical experience working with CRM platforms and marketing automation tools (e.g., Salesforce, HubSpot, Adobe Experience Cloud, etc.).
• Hands-on experience in campaign management, from planning to execution and performance reporting.
• Strong proficiency in data analysis and marketing performance measurement.
• Familiarity with Business Intelligence tools such as Tableau or Power BI.
• Experience in tracking and optimising digital marketing activities using analytics platforms and dashboards.
• Exposure to cloud technologies (AWS, Azure, or Google Cloud Platform) and project management will be an advantage.