Digital Marketing Executive

EDGELINE PLANNERS PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading digital marketing firm in Singapore is seeking a Social Media Manager to oversee and manage various digital marketing strategies. The successful candidate will have experience in digital campaigns, analytics tools, and excellent communication skills. Responsibilities include creating engaging content, analyzing trends, and driving sales growth. Knowledge of the Adobe Suite and understanding of the Interior Design industry is advantageous.

Qualifications

• Experienced in launching social media campaigns, including Facebook Ads and Google Ads.
• Ability to develop collateral using various applications.
• Proficiency in Word, Excel, Outlook, and PowerPoint.

Responsibilities

• Develop and manage digital marketing strategies for social media.
• Achieve sales and business development goals through effective campaigns.
• Research industry trends and provide competitive analysis.

Skills

Social media management

Digital marketing

Excellent communication

Proficient in marketing analytics

Ability to work independently

Education

Degree/diploma in social media management or marketing

Tools

Google Analytics

Adobe Suite (Premiere Pro, Photoshop, etc.)

Job description

Job Description

• Develop and manage digital marketing for media accounts such as LinkedIn, Facebook, Instagram, YouTube and TikTok, etc. as well as designing and editing post contents
• Create monthly social media calendar to promote audience engagement
• Designing and editing social media campaigns effectively based on clear objectives, KPI, timelines and budget
• Manage CRM system to build awareness, increase followers and reach out to care audience effectively
• Manage day‑to‑day social media and community engagement activities including prompt communication with customers/followers and handling of feedback.
• Identify, develop and work with new innovative technologies for creative campaigns and enhance efficiency and effectiveness of marketing
• Create monthly social media reports and measure report performance of all digital marketing campaigns and assesses against goals (ROI and KPI).
• Continuously research and stay updated on emerging digital marketing trends, technologies, and best practices. Share insights and recommend innovative strategies to enhance the company's digital marketing initiatives.

Responsibilities

• Achieving sales and business development goals by developing go‑to‑market strategies, cultivating leads, and managing business related tasks
• Establish and maintain strategic collaborations, search for new cooperation prospects, and cultivate links with vendors, partners, and important customers
• Research the latest in the business industry and have a strong understanding of company strength or services as well as business position to keep business competitive
• Monitoring competitor activity; analyzing market trends and tracking competitor’s activities and providing valuable inputs.
• Communicate with marketing and team to manage the corporate branding plan and strategy in accordance with the overall business goals and vision

Requirements

• Degree/diploma in social media management, marketing, or a related field.
• Experienced in social media campaigns and able to launch Facebook Ads, Google Ads and SEO/SEM.
• Preferably knowledge in website and marketing analytics tools (e.g., Google Analytics, etc.).
• Able to develop collateral and images utilizing a number of applications, apps, and resources, including short form mobile video.
• Added advantage to have knowledge of the Adobe Suite, which includes Premiere Pro, After Effects, Photoshop, Canva, and Illustrator.
• Ability to flourish with minimal guidance, be proactive, and handle uncertainty
• Proficient in Word, Excel, Outlook, and PowerPoint
• Excellent communications and interpersonal skills
• Able to work independently and meet deadlines
• An advantage to have a fair understanding of the Interior Design and Renovation industry for better understanding