Digital Marketing Executive

Edgeline Planners Pte Ltd; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A dynamic planning company in Singapore is seeking a Digital Marketing Executive to lead digital marketing strategies. The role involves managing social media accounts, optimizing campaigns, and collaborating with various teams to achieve business goals. We're looking for someone experienced in digital marketing, with strong analytical skills, and a Bachelor's degree in a relevant field. Fresh graduates are encouraged to apply.

Qualifications

• Experienced in launching Facebook Ads and Google Ads.
• Strong analytical skills for interpreting data.
• FRESH GRADUATES are welcome.

Responsibilities

• Develop and manage digital marketing for media accounts.
• Conduct market research to identify target audience insights.
• Optimize digital campaigns for better engagement.

Skills

Social media campaigns

SEO

SEM

Email marketing

Data analysis

Communication skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Job description

About the role

We are seeking a driven and creative Digital Marketing Executive to join our dynamic team at Edgeline Planners Pte Ltd. In this full-time position, you will be responsible for driving the digital marketing strategy and execution to support the growth of our business. Based in the Jurong East West Region, you will play a key role in leveraging the latest digital marketing tools and techniques to engage our target audience and deliver measurable results.

What you’ll be doing

• Develop and manage digital marketing for media accounts such as LinkedIn, Facebook, Instagram, YouTube and TikTok, etc. as well as designing and editing post contents

• Manage day-to-day social media and community engagement activities including prompt communication with customers/followers and handling of feedback.

• Conduct in-depth market research and analysis to identify target audience insights and emerging trends

• Optimize digital campaigns and content to improve engagement, conversion rates, and return on investment

• Collaborate cross-functionally with the marketing, sales, and product teams to align digital initiatives with overall business goals

• Monitor and report on campaign performance, providing data-driven recommendations for continuous improvement

• Responsible for handling company-generated leads and ensuring proper distribution to the respective designers for further action.

• Stay up-to-date with the latest digital marketing strategies, tools, and best practices

What we’re looking for

• Experienced in social media campaigns and able to launch Facebook Ads, Google Ads and SEO/SEM.

• Preferably knowledge in website and marketing analytics tools (e.g., Google Analytics, etc.)

• Proficient in search engine optimization (SEO), search engine marketing (SEM), social media marketing, and email marketing

• Strong analytical skills and experience in interpreting data to inform strategic decisions

• Excellent communication and presentation skills to effectively collaborate with stakeholders

• Familiarity with industry-leading digital marketing tools and platforms

• Bachelor's degree in Marketing, Communications, or a related field

• FRESH GRADUATES are welcome.

If you are excited to join a dynamic and innovative team, we encourage you to apply now!