Digital Marketing Executive

InternSG; Singapore; On-site; SGD 100,000 - 125,000; Part time

Job summary

A luxury fitness company in Singapore is seeking a Social Media Intern to develop and implement creative strategies. The role involves engaging audiences and managing content while leveraging generative AI tools. Candidates should have a passion for wellness or design and possess strong capabilities in social media and communication.

Qualifications

• Passionate about wellness, fitness or design.
• Excellent command of the English language.
• Strong interpersonal skills and ability to foresee social media trends.

Responsibilities

• Develop and implement social media strategies.
• Analyze metrics to refine content strategies.
• Research and update website content.

Skills

Social media strategy

Content creation

Copywriting

Communication

Research and analysis

Generative AI tools

Education

Diploma/ Degree in Marketing or Communications

Job description

Cycling Bears aims to revolutionize the fitness industry with stunning luxurious fitness equipment made of sustainably sourced materials that blend beautifully with the environment.

We design fitness spaces for homes, hotels yachts and private clubs using bespoke equipment with no planned obsolescence.

We have curated the following luxury fitness brands to distribute: PENT , Ciclotte , NOHRD and Stil-Fit.

Additionally, we have partnered with leading science-backed recovery equipment brands: Brass Monkey (ice baths and plunges), Sunlighten (saunas), and AirPod (hyperbaric oxygen therapy).

With showroom presence in Singapore, Melbourne and Manila, Cycling Bears has done projects across the globe, and are looking to expand our team.

Job Description

Role Description

• Develop and implement creative social media strategies that elevate the brand, engaging both local and international audiences.
• Ensure that all content, from visuals and videos to written posts, reflects our brand identity and resonates with our target audiences. Keeping up to date with social media trends and current/relevant topics in the sports and luxury products world that we can leverage on to promote our offering.
• Analyse social media metrics and audience behaviour to evaluate effectiveness, refine content strategies, ensuring maximum engagement and reach. Implement continuous improvement practices based on these insights to optimize content effectiveness.
• Research, generate and update website content/ products/ images/ promotions and ensure the website is kept up to date at all times. Assist to write relevant and create blogs which are SEO optimised.
• Leverage generative AI tools to create dynamic and creative content and social assets that scale efficiently. Continuously explore and integrate emerging AI technologies to enhance content creation and maximize social media impact.
• Respond to customer enquiries on social media platforms
• Regular engagement on social media with partners and potential clients.
• Assist to host prospective clients in the showroom.
• Manage ad-hoc tasks / projects as assigned.

Our Requirements

You are passionate about wellness, fitness or design. You understand that modern brands are dynamic, creating impactful experiences and driving meaningful conversations. You thrive in a fast-paced environment.

• Diploma/ Degree in Marketing, Communications, or a related field
• Excellent command of the English language. Strong copywriting skills.
• Excellent communication and interpersonal skills
• Comprehensive knowledge of global and regional social media platforms, including Facebook, Instagram, YouTube, LinkedIn, TikTok and Pinterest with the ability to foresee trends and capitalise on new opportunities and frontiers.
• Experience using generative AI tools to create dynamic and scalable content and social assets.
• A passion for innovation and a relentless pursuit of excellence, with a keen eye for detail and a commitment to delivering top-tier social media experiences.
• Experience in the sports, luxury, or lifestyle sectors is highly desirable but not essential for candidates with strong strategic acumen and a passion for our brand vision.
• Creative and curious, with a knack for logical thinking and strategic planning.
• Highly organized, self motivated, independent and able to manage multiple tasks efficiently.

This is an internship or trainee opportunity, with the intention of full-time employment. Suitable experienced candidates will also be considered for a full time opportunity.