Digital Marketing Executive

PARK HOTEL GROUP MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading hospitality group in Singapore is seeking a Digital Marketing Executive to support digital initiatives and maintain CRM data. This role involves collaboration with hotel teams and the execution of automated customer journeys. The ideal candidate has 1-3 years’ experience in digital marketing and is detail-oriented. Join a passionate team dedicated to enhancing the digital experience for guests across Asia.

Qualifications

• 1-3 years’ experience in digital marketing or a similar role.
• Proficient in Excel or Google Sheets.
• Detail-oriented, organised, and able to handle multiple tasks efficiently.

Responsibilities

• Maintain and update CRM data for accuracy.
• Support automated customer journeys and contact-rule workflows.
• Work with hotel teams to execute platform optimisations.
• Generate weekly and monthly performance reports.

Skills

CRM management

Data analysis

Digital marketing

Excel

Organisational skills

Education

Diploma or degree in Marketing, Business, or related field

Tools

Google Analytics

CRM platforms

Job description

About the Role

We are looking for a Digital Marketing Executive to join our Marketing Communications team. This role provides essential support in executing digital initiatives across our hotel brands, ensuring our campaigns and systems run smoothly and efficiently.

What You’ll Do

• Maintain and update CRM data to ensure accuracy and proper segmentation.
• Support automated customer journeys, tagging logic, and contact-rule workflows.
• Work with hotel teams and vendors to execute platform optimisations.
• Assist with campaign setup, QA checks, scheduling, and audience uploads.
• Generate weekly and monthly performance reports and insights.
• Pull and clean data from multiple sources (CRM, Google Analytics, etc.) to support data-driven decisions.
• Support billing, invoicing, and administrative tasks for the team.

What We’re Looking For

• Diploma or degree in Marketing, Business, Information Systems, or related field.
• 1–3 years’ experience in digital marketing or a similar role.
• Proficient in Excel or Google Sheets; familiarity with CRM or email-marketing platforms is an advantage.
• Detail-oriented, organised, and able to handle multiple tasks efficiently.
• Positive attitude and strong attention to numbers and details are key.
• Preference will be given to candidates who are immediately available.

Why Join Us

At Park Hotel Group, we believe in empowering our people and fostering a collaborative environment where you can grow and make an impact. You’ll be part of a passionate marketing team that’s shaping the digital experience for our guests across Asia.

If this sounds like you, please apply now with your updated resume and earliest availability.