Digital Marketing Executive

STEEL TEK PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A construction materials company based in Singapore is seeking a Marketing Executive to manage content creation, social media channels, and customer engagement initiatives. The ideal candidate should possess a diploma in digital marketing or a related field, with innovative thinking and a creative mindset. Responsibilities include promoting services through various platforms, lead generation efforts, and maintaining the company website. Familiarity with the China market would be an added advantage.

Qualifications

• Diploma or above in digital marketing, marketing, software engineering, or equivalent.
• Demonstrates innovative thinking and creative ideas.
• Knowledge of photo editing and video editing software is advantageous.

Responsibilities

• Research industry topics and create engaging content.
• Manage social media channels to foster community engagement.
• Create and maintain the company website for promotions.

Skills

Content Creation

Social Media Management

Website Maintenance

Customer Engagement

Lead Generation

Performance Analysis

Offline Marketing

Education

Diploma in digital marketing or related field

Tools

Photo editing software

Basic video editing tools

Job description

Responsibilities

• Content Creation: Research industry topics and craft engaging content for social media, emails, and marketing collaterals, showcasing our innovative courses.
• Social Media Management: Manage various social media channels, including Instagram, Facebook, Xiao Hong Shu, WeChat, and TikTok, fostering community engagement.
• Website Maintenance : Create and maintain website to enable company to promote construction material in South East Asia and China market.
• Customer Engagement: Design and implement customer success initiatives.
• Lead Generation: Plan and execute lead generation events with key partners to expand our reach and impact.
• Performance Analysis: Measure and report on the results of marketing campaigns and initiatives, driving data-informed decisions.
• Offline Marketing: Design and lead offline marketing efforts, including exhibitions and physical advertising materials.

Qualifications

• Educational Background: Diploma or above in digital marketing, marketing, software engineer, or equivalent field.
• Creative Mindset: Demonstrates innovative thinking and creative ideas to develop compelling marketing strategies.
• Technical Skills: Knowledge of photo editing software and basic video editing is advantageous but not mandatory.
• Business Acumen: Ability to generate traffic and leads for new business opportunities.
• China: Familiar with China market would be an added advantage.