Digital Marketing Executive

SHAPE OPTICS TECHNOLOGIES PTE. LTD.; Singapore; Remote; SGD 100,000 - 125,000; Full time

Job summary

A technology-driven company in Singapore is seeking a Digital Marketing Executive / Creative Digital Designer to lead their digital marketing efforts. The role involves optimizing SEO strategies, managing website content, and analyzing performance metrics. Ideal candidates will have a bachelor's degree and experience in digital marketing, especially in a B2B environment, along with strong knowledge of SEO tools. Fluency in Mandarin is preferred for client communications. This position offers remote work flexibility.

Benefits

Flexible work hours

Remote work

Collaboration with passionate experts

Qualifications

• 1–3 years of proven experience in SEO or digital marketing roles, ideally in a B2B or technology-driven environment.
• Strong knowledge of SEO tools and platforms.
• Hands-on experience with WordPress and page builders.

Responsibilities

• Develop and implement strategic SEO initiatives.
• Optimize website content for search performance.
• Lead technical and content-driven SEO efforts.

Skills

SEO

Content marketing

Digital marketing

Analytical skills

Communication skills

Fluency in Mandarin

Education

Bachelor's degree in Marketing, Computer Science, Digital Communications, or a related field

Tools

Google Analytics

WordPress

Elementor

SEMrush

Ahrefs

Search Console

Job description

About Shape Optics

Shape Optics Technologies Pte Ltd is a Singapore-based leader in cutting-edge optical technologies, delivering high-performance optical components and custom-engineered solutions to a global clientele in the photonics and imaging sectors.

As we continue to grow our international footprint, we are looking for a Digital Marketing Executive / Creative Digital Designer (Website & social media) to lead our digital marketing strategy, amplify our brand presence online, and drive qualified traffic and leads through SEO, content marketing, and website optimization.

What You’ll Do

• Develop and implement strategic SEO initiatives to improve search engine visibility and increase organic traffic.
• Conduct keyword research and apply findings to drive high-value content creation.
• Optimize website content—product pages, blog posts, and landing pages—for both search performance and user experience.
• Lead technical and content-driven SEO efforts, including link-building, internal structure improvements, and metadata optimization.
• Oversee the performance and content updates of our WordPress-based website, ensuring technical soundness and aesthetic coherence.
• Design and update web pages using tools like Elementor.
• Utilize analytics tools (Google Analytics, Search Console, Ahrefs, SEMrush) to monitor site performance and uncover growth opportunities.
• Stay current with changes to algorithms across platforms like Google and Baidu, and adjust strategy as needed.
• Generate monthly performance reports with insights and recommendations for ongoing improvements.
• Collaborate with internal teams and stakeholders to support business objectives through digital campaigns.
• Contribute ideas and execute content marketing strategies aligned with our branding goals.
• Support other digital initiatives as required to ensure a cohesive online presence.

What You Bring

• Bachelor’s degree in Marketing, Computer Science, Digital Communications, or a related field.
• 1–3 years of proven experience in SEO or digital marketing roles, ideally in a B2B or technology-driven environment.
• Strong knowledge of SEO tools and platforms (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
• Hands-on experience with WordPress and page builders like Elementor and/or Oxygen.
• Familiarity with basic front-end technologies (HTML, CSS, JavaScript) for site optimization.
• Strong written and verbal communication skills, with the ability to collaborate cross-functionally.
• Proactive, self-motivated, and results-oriented mindset.
• Fluency in Mandarin is highly preferred due to communication with Mandarin-speaking clients.

Bonus Points

• Certifications in Google Analytics, Google Ads, or related platforms.
• Previous experience working remotely in digital marketing roles.
• Background in marketing for optical, photonics, or high-tech industries.

Why Join Shape Optics?

• Work remotely with flexible hours—designed for professionals who value autonomy.
• Be part of a growing high-tech company with global reach.
• Collaborate with passionate experts at the intersection of optics and innovation.
• Make a measurable impact through strategic digital initiatives.