Digital Marketing Executive

CONTRACTOR KAKI PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A marketing firm in Singapore is seeking a Digital Marketing Executive to lead integrated marketing campaigns across various channels. The ideal candidate will manage paid media, optimize for lead generation, and collaborate with influencers. Strong experience with Google Ads and Meta is essential, along with excellent analytical and communication skills. This role is based in Singapore and offers opportunities for creative growth and strategic input.

Qualifications

• Strong working experience in digital advertising and analytics.
• Creative thinker with a strong sense of brand development.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute integrated digital marketing campaigns.
• Optimize campaigns for lead generation and customer acquisition.
• Measure and report campaign performance for actionable insights.

Skills

Meta Ads

Google AdWords

Creative thinking

Marketing analytics tools

Project management

Communication skills

Tools

Google Analytics

Job description

WORK PLACE is in either of our Serangoon or Woodlands office. For Serangoon office, office is a 10 minute walk from Lorong Chuan MRT.

As a Digital Marketing Executive, you will lead the strategic planning and execution of integrated marketing campaigns to generate leads and increase sales. You will manage the paid channels (Google Ads, Meta Facebook, Tik Tok, Instagram, YouTube) and other social media, coordinating marketing activities to ensure consistent branding and messaging aligned with company goals.

Job Responsibilities:

• Develop and execute digital marketing campaigns across various channels, including paid channels (Google Ads, Meta Facebook, Tik Tok, Instagram, YouTube), display advertising, online advertising, content marketing, and email marketing.
• Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth.
• Translate insights and data into actions. Measure and report campaign performance, providing actionable insights that drive results and overall growth.
• Develop and implement effective search engine optimization (SEO) strategies to improve organic search rankings and enhance brand visibility online.
• Collaborate with Key Opinion Leaders (KOLs) on various marketing campaigns, events, and social media initiatives to drive engagement and credibility.
• Content planning and copywriting for social media platforms such as Meta, IG, TikTok, and Xiaohongshu.
• Create headlines, slogans, and body copy for marketing campaigns and collateral.
• Conceptuallize and develop artwork for marketing materials on an ad-hoc basis.
• Brainstorm new and creative growth strategies.
• Perform ad-hoc tasks as assigned.

Skills and Qualifications:

• Strong working experience in Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics.
• Strong understanding of multi-channel marketing strategies.
• Creative thinker with a strong sense of brand development.
• Analytical mindset with proficiency in marketing analytics tools.
• Experience in project management with a proven ability to meet deadlines.
• Excellent communication, presentation, and interpersonal skills.

WORK PLACE is in either of our Serangoon or Woodlands office. For Serangoon office, office is a 10 minute walk from Lorong Chuan MRT.