Digital Marketing Executive

IN-KO PTE. LTD.; Singapore; On-site; SGD 30,000 - 45,000; Full time

Job summary

A digital marketing firm in Singapore is seeking a Digital Marketing Specialist to plan and manage strategies, engage with social media, and analyze campaign effectiveness. Ideal candidates should have a diploma in a related field and at least one year of experience. Skills in PPC Advertising, SEO/SEM, and various social media platforms are essential.

Qualifications

• Minimum of 1 year of experience in Digital Marketing.

Responsibilities

• Plan, develop and manage Digital Marketing strategy.
• Create content to enhance online brand awareness.
• Manage social media’s back end and keep pages updated.
• Analyze marketing campaign effectiveness and deliverables.

Skills

PPC Advertising

SEO/SEM

Shopify

Shopee

Lazada

Qoo10

Social media analytics

Time management

Adobe products

Beauty & Wellness knowledge

Education

Diploma in related field

Job description

Job Scope

Plan, develop and manage Digital Marketing strategy (including Social Media Marketing, Content Marketing, SEO.

Create content to boost online brand awareness and help drive engagement, traffic and leads.

Manage social media’s back end – Meta Business Suite

Maintain and keep website pages and social platforms updated with the latest promotions/information.

Integration of Google Adwords to leverage data in marketing decision-making with a focus on growth

Identify, measure, and report the performance of Digital Marketing campaigns, social media management, and website; assess against goals (KPI and ROI)

Produce engaging and creative social media content to increase social media presence

Set up conversion and event tracking on the website and across various digital platforms

Monitor marketing channels and marketing metrics to develop marketing reports

Compile digital marketing analytics reports and develop optimization plans

Manage and maintain Shopee and Lazada page etc for sales of in-house products

Copywriting for all social media marketing campaigns and website information.

Create/join marketing campaigns for leads generation and sales growth.

Analyze marketing campaigns effectiveness and deliverables.

Requirements

Must possess minimally a diploma in related field

Prefer to have at least 1 year of experience in the related field

Key Skills

PPC Advertising, SEO/SEM, Shopify, Shopee, Lazada, Qoo10, and full understanding of all social media platforms

Good knowledge of various social media platforms, best practices, and website analytics

Excellent analytical abilities and up-to-date on the latest trends and technologies in Digital Marketing

Analytical and able to work independently

Excellent time-management skills

Knowledge of Adobe products would be an added advantage

Knowledge in Beauty & Wellness would be an added advantage