Digital Marketing Executive

Lakeview Cafe Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A vibrant food and beverage group in Singapore seeks a creative individual to enhance its online and offline presence. This role involves planning and executing engaging campaigns, managing social media platforms, and creating captivating content. Ideal candidates should be fluent in social media and have a passion for food trends. You’ll work with supportive teammates and gain hands-on experience in growing F&B brands from the ground up, offering opportunities to brainstorm and create engaging content.

Benefits

Real-world experience

Creative freedom

Supportive colleagues

Multi-brand opportunities

Qualifications

• Fluency in social media platforms like Instagram, TikTok, Facebook, and 小红书 (Red Note).
• A good eye for visuals and storytelling.
• Passion for food and F&B trends.
• Organised and proactive approach.

Responsibilities

• Plan monthly content calendars.
• Assist in photo/video shoots and editing.
• Manage comments and online communities.
• Research food trends and analyze competitors.
• Track ad performance and optimize results.
• Support campaign and influencer collaborations.

Skills

Social media fluency

Visual storytelling

Food knowledge

Organisational skills

Experience with Canva

Job description

Love food, social media, and all things creative? Join our growing F&B group where every day’s a mix of content creation, marketing strategy, and café vibes.

We’re looking for someone who can help us bring our brands to life online and offline — from planning campaigns to shooting drool-worthy videos and running digital ads that actually convert.

What You’ll Do

• Plan monthly content calendars (including seasonal promos & campaigns)
• Assist in photo/video shoots and basic editing
• Manage comments, DMs, and online communities
• Research food trends, competitors & what customers are loving
• Track ad spend, analyze performance & help optimise results
• Support campaign rollouts and influencer collaborations

Who You Are

• You’re fluent in social media — Instagram, TikTok, Facebook, and 小红书 (Red Note)
• You have a good eye for visuals & storytelling
• You love food and enjoy keeping up with F&B trends
• You’re organised, hands‑on, and not afraid to try new ideas
• Experience with Canva, CapCut, or Meta Ads is a plus

What You’ll Get

• Real‑world experience growing F&B brands from the ground up
• A chance to brainstorm, shoot & create — not just follow templates
• Supportive teammates who love food (and meme breaks)
• Opportunities to work across multiple brands and concepts