Digital Marketing Executive

CONTRACTOR KAKI PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A marketing firm in Singapore is looking for a Digital Marketing Executive to lead integrated marketing campaigns. The role involves managing paid channels like Google Ads and Meta, optimizing campaigns for lead generation, and collaborating with influencers. Ideal candidates should have a diploma in marketing and strong experience in digital tools.

Qualifications

• Minimum education required: Diploma in Marketing, Business, Communications, or a related field.
• Proven experience in Meta Ads and Google AdWords.
• Strong analytical skills and proficiency in marketing analytics tools.

Responsibilities

• Lead the strategic planning and execution of integrated marketing campaigns.
• Manage and optimize paid channels for better performance.
• Collaborate with KOLs for campaigns to enhance engagement.

Skills

Meta Ads

Google AdWords

Marketing Analytics

Project Management

Content Creation

SEO Strategy

Education

Diploma in Marketing, Business, Communications, or related field

Tools

Google Analytics

Job description

Overview

As a Digital Marketing Executive, you will lead the strategic planning and execution of integrated marketing campaigns to generate leads and increase sales. You will manage the paid channels (Google Ads, Meta, YouTube) and social media, coordinating marketing activities to ensure consistent branding and messaging aligned with company goals.

Job Responsibilities

• Develop and execute digital marketing campaigns across various channels, including paid channels (Google Ads, GDN, Meta, YouTube), display advertising, online advertising, content marketing, and email marketing.
• Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth.
• Translate insights and data into actions. Measure and report campaign performance, providing actionable insights that drive results and overall growth.
• Develop and implement effective search engine optimization (SEO) strategies to improve organic search rankings and enhance brand visibility online.
• Collaborate with Key Opinion Leaders (KOLs) on various marketing campaigns, events, and social media initiatives to drive engagement and credibility.
• Content planning and copywriting for social media platforms such as Meta, IG, TikTok, and Xiaohongshu.
• Create headlines, slogans, and body copy for marketing campaigns and collateral.
• Conceptualize and develop artwork for marketing materials on an ad-hoc basis.
• Brainstorm new and creative growth strategies.
• Perform ad-hoc tasks as assigned.

Qualifications

• Education: Diploma in Marketing, Business, Communications, or a related field.
• Strong working experience in Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics.
• Strong understanding of multi-channel marketing strategies.
• Creative thinker with a strong sense of brand development.
• Analytical mindset with proficiency in marketing analytics tools.
• Experience in project management with a proven ability to meet deadlines.
• Excellent communication, presentation, and interpersonal skills.