Digital Marketing Executive

BAYES RECRUITMENT PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading recruitment agency in Singapore is looking for a Digital Marketing Specialist to lead and optimize e-commerce and digital marketing campaigns. The ideal candidate has at least 2-3 years of experience in the digital marketing field, particularly within industries like FMCG or Consumer Electronics, and holds a relevant diploma or degree. Responsibilities include managing loyalty programs and analyzing campaign performance to drive business growth. This role offers a chance to make an impact in a dynamic environment.

Qualifications

• Minimum 2-3 years of experience in Digital Marketing.
• Experience in FMCG, Consumer Electronics, or Consumer Goods preferred.

Responsibilities

• Lead and optimize e-commerce and digital performance campaigns.
• Develop loyalty programs and personalized engagement initiatives.
• Analyze campaign performance and deliver actionable insights.

Skills

E-Commerce Optimization

Digital Marketing

Data Analytics

A/B Testing

Customer Retention

Education

Diploma/Degree in Business or Marketing

Job description

Responsibilities

• E-Commerce & Digital Marketing: Lead and optimize e-commerce and digital performance campaigns (SEM, SEO, social media) to enhance traffic, engagement, and ROI, while collaborating with regional sales teams to maintain competitive positioning.
• Implement A/B testing and conversion funnel enhancements to improve user experience, drive higher purchase intent, and boost online sales performance.
• Loyalty & Personalization: Develop and manage loyalty programs and personalized engagement initiatives using data and AI-driven targeting to strengthen customer retention and lifetime value.
• Data Analytics & Insights: Track competitor activities and analyze campaign performance, delivering clear, actionable insights through real-time dashboards that support strategic decision-making.

Requirements

• Candidate must possess at least a Diploma/Degree in a relevant Business or Marketing discipline
• At least 2-3 year of working experience in a Digital Marketing function; ideally with FMCG, Consumer Electronics or Consumer Goods industry

If the role resonates with you and your professional experience complements the responsibilities listed, send your resume to [e-mail]

Dickson KOH, EA Registration R1103367

bayesrecruitment.com