Digital Marketing & E-Commerce Executive

LEE QUAN (HAI ZHONG BAO) PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A leading food and beverage company in Singapore is seeking a Content Creation Manager to oversee social media content and digital campaigns. The ideal candidate has a diploma in marketing, proven experience in digital marketing, and strong content creation skills. You will plan engaging content, monitor social engagement, and support e-commerce platforms to ensure marketing success.

Qualifications

• Proven experience in digital marketing and social media management.
• Strong content skills focusing on video and photo.
• Data-driven and able to work independently.

Responsibilities

• Plan and create engaging content for various social platforms.
• Monitor and engage with followers and food influencers.
• Plan and execute digital campaigns for new menu launches.

Skills

Digital marketing

Social media management

Content creation

SEO/SEM

E-commerce management

Education

Diploma / Degree in Marketing or related field

Tools

Meta Business Suite

Google Analytics

TikTok Ads Manager

Job description

Content Creation & Social Media Management

• Plan, create, and publish engaging content (videos, photos, reels) for TikTok, Instagram, and other social platforms
• Film and edit short-form videos using tools like CapCut or similar mobile apps
• Capture and edit high-quality food and lifestyle imagery for social media, website, and promotions
• Maintain a consistent brand voice and visual style across all content

Community Engagement

• Monitor and engage with followers; respond to comments, DMs, and reviews
• Identify and collaborate with local food influencers and creators to grow brand reach

Campaign Management

• Plan and execute digital campaigns for new menu launches, seasonal promos, and brand initiatives
• Monitor campaign performance and refine strategies based on analytics and audience feedback

Analytics & Reporting

• Use tools such as Google Analytics, Meta Business Suite, TikTok Insights, and other social media dashboards to track performance
• Prepare monthly performance reports and convert findings into actionable recommendations

E-Commerce Platform Support

• Manage and update listings, menus, and promotions on delivery platforms like GrabFood, Foodpanda, and Deliveroo
• Ensure menu accuracy, pricing, and promotional updates are current

General Marketing Support

• Assist in photoshoots, marketing events, and branding activities
• Support ad-hoc marketing tasks as required

Requirements

• Diploma / Degree in Marketing, Digital Media, or related field
• Proven experience in digital marketing, social media management, SEO/SEM, and e-commerce / delivery platform handling
• Proficiency in tools such as Meta Business Suite, Google Analytics, TikTok Ads Manager, and SEO software
• Strong content skills (video, photo, short-form social media trends)
• Data-driven, results-oriented mindset
• Ability to work independently, manage multiple tasks, and meet deadlines