digital marketer

CONTRACTOR KAKI PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading marketing firm in Singapore is looking for a Digital Marketing Executive to drive integrated marketing campaigns, manage paid channels, and collaborate with influencers. The ideal candidate has a diploma in Marketing and experience with Meta Ads and Google AdWords. Strong communication skills and a creative mindset are essential. This role offers a dynamic work environment focused on lead generation and sales growth.

Qualifications

• Education: Diploma in Marketing, Business, Communications, or a related Field.
• Strong working experience in Meta Ads and Google AdWords.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute digital marketing campaigns.
• Optimize campaigns to achieve business goals and growth.
• Measure and report campaign performance with actionable insights.
• Implement SEO strategies for improved organic visibility.
• Collaborate with KOLs for marketing campaigns.
• Content planning and copywriting for social media.

Skills

Meta Ads

Google AdWords

Marketing analytics tools

Multi-channel marketing strategies

Creative thinking

Project management

Communication skills

Education

Diploma in Marketing

Diploma in Digital Media Marketing

Tools

Google Analytics

AdWords Editor

Job description

As a Digital Marketing Executive, you will lead the strategic planning and execution of integrated marketing campaigns to generate leads and increase sales. You will manage the paid channels (Google Ads, Meta, YouTube) and social media, coordinating marketing activities to ensure consistent branding and messaging aligned with company goals.

Job Responsibilities:

• Develop and execute digital marketing campaigns across various channels, including paid channels (Google Ads, GDN, Meta, YouTube), display advertising, online advertising, content marketing, and email marketing.
• Optimize campaigns to achieve business goals, including lead generation, customer acquisition, and revenue growth.
• Translate insights and data into actions. Measure and report campaign performance, providing actionable insights that drive results and overall growth.
• Develop and implement effective search engine optimization (SEO) strategies to improve organic search rankings and enhance brand visibility online.
• Collaborate with Key Opinion Leaders (KOLs) on various marketing campaigns, events, and social media initiatives to drive engagement and credibility.
• Content planning and copywriting for social media platforms such as Meta, IG, TikTok, and Xiaohongshu.
• Create headlines, slogans, and body copy for marketing campaigns and collateral.
• Conceptuallize and develop artwork for marketing materials on an ad‑hoc basis.
• Brainstorm new and creative growth strategies.
• Perform ad‑hoc tasks as assigned.

Skills and Qualifications:

Education: Diploma in Marketing, Business, Communications, or a related Field. Diploma in Digital Media Marketing.

Strong working experience in Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics.

Strong understanding of multi‑channel marketing strategies.

Creative thinker with a strong sense of brand development.

Analytical mindset with proficiency in marketing analytics tools.

Experience in project management with a proven ability to meet deadlines.

Excellent communication, presentation, and interpersonal skills.