Design and Social Media Executive

iO Italian Osteria; Singapore; On-site; SGD 30,000 - 40,000; Full time

Job summary

A vibrant restaurant in Singapore is seeking a Social Media Marketing Executive to create, schedule, and analyze engaging content across platforms. The role involves developing strategies, engaging with followers, and monitoring trends to enhance brand presence. Candidates should have a diploma in Marketing or Communications and 1-2 years of relevant experience. Strong communication and creative skills are essential.

Qualifications

• 1-2 years of experience in social media marketing or digital advertising.
• Strong copywriting skills and creativity.
• Excellent communication, time management, and ability to work under pressure.

Responsibilities

• Develop and schedule engaging content for social media.
• Create and implement strategies to enhance brand awareness.
• Interact with followers and monitor customer feedback.
• Stay updated on social media trends and platform updates.

Skills

Social media strategy development

Content creation

Community engagement

Trend monitoring

Analytical skills

Education

Diploma in Marketing, Communications, or related field

Tools

Meta Business Suite

TikTok Ads Manager

Canva

Adobe Creative Suite

Job description

Overview

A Social Media Marketing Executive creates, schedules, and analyzes content across social media platforms to build brand awareness and engagement. Key responsibilities include developing and executing social media strategies, monitoring social trends, creating content like photos and videos, engaging with followers, and reporting on campaign performance. They also collaborate with internal teams and external vendors, while staying updated on the latest digital marketing best practices.

Key responsibilities

• Content Creation & Management: Develop and produce engaging content (text, photos, videos) for various social media platforms, ensuring it aligns with brand identity.




• Strategy & Execution: Create and implement social media strategies to meet business goals, manage campaigns, and use advertising platforms to increase brand awareness.




• Community Engagement: Interact with followers, respond to queries, and monitor customer feedback to foster a strong online community.




• Trend Monitoring: Stay up-to-date on the latest social media trends, platform updates.

Qualifications and skills

• Education: A diploma on Marketing, Communications, or a related field is often required.




• Experience: 1–2 years of experience in social media marketing or digital advertising is common.




• Technical Skills: Proficiency with social media platforms like Meta Business Suite and TikTok Ads Manager. Experience with design tools like Canva or Adobe Creative Suite can be a plus.




• Content Skills: Strong copywriting skills and a knack for creative content creation.




• Analytical Skills: Good understanding of analytics tools to measure campaign performance.




• Soft Skills: Excellent communication, time management, creativity, and the ability to work under pressure.