Data Transformation Lead (English, Mandarin)

Google LLC; Singapore; Remote; SGD 180,000 - 260,000; Full time

Job summary

Google LLC is seeking a Data Transformation Lead to empower advertisers across the SEAS region with advanced measurement and attribution strategies. You will work with Large Customer Sales pods to mature measurement maturity, deploying the latest Google measurement technologies and guiding clients on privacy foundations and first‑party data integration.

You will influence advertisers and agencies, leverage AppsFlyer and Adjust, and engage cross-functionally with Product and GTM teams to drive

Qualifications

• Bachelor's degree or equivalent practical experience.
• 3 years of experience gathering and presenting technical and financial data to promote products, services, and solutions.
• Experience working in a customer-facing role.
• Experience with measurement platforms, analytics, and attribution modeling.
• Ability to communicate in English and Mandarin fluently to engage and support China-based clients.

Responsibilities

• Drive product utilization and advanced feature adoption across Google Analytics and Google Ads measurement solutions, supporting product specialists in solving complex attribution cases.
• Lead holistic client measurement consultation to mature conversations around advanced or full-funnel measurement.
• Align with Product and Go-To-Market teams for Fund Programs management and client agreement activation of measurement strategic value-adds.
• Activate South East Asia (SEA) strategy through deep client consultations and product rollouts, driving privacy foundations product adoption, Consent Mode activation, and first‑party data (1PD) integration.
• Familiarize with and consult on App Measurement solutions such as AppsFlyer and Adjust to support client needs.

Skills

Data analytics

Customer-facing

English & Mandarin fluency

Education

Bachelor's degree or equivalent

Tools

Google Analytics

AppsFlyer

Adjust

Job description

X Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Singanallur, Tamil Nadu, India; Singapore.

• Bachelor's degree or equivalent practical experience.
• 3 years of experience gathering and presenting technical and financial data to promote products, services, and solutions.
  
• Experience working in a customer-facing role.
• Experience with measurement platforms, analytics, and attribution modeling.
• Ability to communicate in English and Mandarin fluently to engage and support China-based clients.

Preferred qualifications:

• Experience with implementation/configuration of Measurement, Web Analytics or Attribution Strategy with non-last click attribution, cross-device measurement, conversion tracking, Geo-Experiments, incrementally/lift, online-to-offline measurement, offline data import.
• Experience influencing advertiser/agency decision makers.
• Experience with App attribution platforms like Appsflyer, tracking social listening platforms (e.g., Sprinklr, Traackr or CreatorIQ).
• Experience leading third-party measurement, site analytics, Customer Relationship Management (CRM), and data systems.
• Knowledge of Google measurement capabilities across ads and media platforms including Google Ads, Search Ads 360, Google Analytics.
• Knowledge of the digital ads ecosystem and privacy changes.

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Data Transformation Leads (DTLs) are specialists with a focus of helping advertisers scale their use of Google measurement and attribution solutions to drive measurement maturity. You will have product expertise in specific Google measurement solutions and action on the insights produced.
You will work with Large Customer Sales (LCS) pods and help advertisers deploy the latest measurement technologies to drive measurement maturity in the SEAS region. You will use the understanding of industry practices, digital media trends, and the influencing skills to convince advertisers to take the necessary actions to determine brand, media customer value and channel impact. You are aligned at the country level and will develop strategic measurement plans for the book of business, develop activation plans and track progress. You will drive a feedback loop with regional and global product leads on product requirements for Data and Measurement solutions.

Responsibilities

• Drive product utilization and advanced feature adoption across Google Analytics and Google Ads measurement solutions, supporting product specialists in solving complex attribution cases.
• Lead holistic client measurement consultation to mature conversations around advanced or full-funnel measurement.
• Align with Product and Go-To-Market teams for Fund Programs management and client agreement activation of measurement strategic value-adds.
• Activate South East Asia (SEA) strategy through deep client consultations and product rollouts, driving privacy foundations product adoption, Consent Mode activation, and first‑party data (1PD) integration.
• Familiarize with and consult on App Measurement solutions such as AppsFlyer and Adjust to support client needs.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

Equity is granted exclusively and discretionally by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.