Data Intelligence Senior Analyst

Publicis Groupe Singapore; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading global marketing firm in Singapore is seeking a Senior Data Intelligence Analyst to join their data-driven marketing team. This role requires strong expertise in data analytics and business intelligence, with responsibilities including designing dashboards, managing analytics projects, and collaborating with stakeholders. The ideal candidate will have 3-5 years of experience, proficiency in SQL and BI tools like Power BI and Tableau, and a proactive mindset for data-driven decision-making.

Benefits

Opportunity to work with high-profile clients

Exposure to latest AI and analytics methodologies

Collaborative work culture

Career development opportunities

Qualifications

• 3-5 years of relevant experience in data analytics, business intelligence, or digital media analytics.
• Proficiency in SQL (preferably in BigQuery) and experience with BI tools.
• Strong understanding of digital marketing metrics and campaign KPIs.
• Proven ability to manage cross-functional projects and communicate effectively.

Responsibilities

• Design and maintain interactive dashboards and reports.
• Lead and support delivery of analytics/reporting projects.
• Partner with teams, clients, and vendors to gather requirements and present insights.
• Identify and implement process improvements in reporting and analytics.

Skills

Data analytics

Business intelligence

Digital media analytics

SQL (BigQuery)

Power BI

Tableau

Python

Excel

PowerPoint

Tools

Google BigQuery

Datorama

Looker Studio

Cloud platforms

Job description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

We are seeking a highly motivated and detail-oriented Senior Data Intelligence Analyst to join our data-driven marketing and analytics team. This role blends advanced data handling and visualization skills with strategic business insights and project management capabilities. The ideal candidate will bring hands‑on expertise in tools like BigQuery, Power BI, Tableau, or Looker Studio, and will be confident in transforming large datasets into meaningful stories that support digital marketing strategy and client decision‑making.

You’ll also serve as a strategic liaison between internal stakeholders and clients—driving cross‑functional initiatives and contributing to regional programs across APAC.

Key Responsibiltiies:

Data Expertise & Analytics

• Design and maintain interactive dashboards and reports using Power BI, Tableau, Looker Studio, and Datorama.
• Query, clean, and transform large datasets using SQL and Google BigQuery for performance and business analysis.
• Develop and apply normalization frameworks to standardize data across diverse markets and sources.
• Use AI-driven tools and techniques to improve statistical modeling and refine industry benchmarks.
• Automate workflows and build analytical scripts using Python to streamline reporting and analysis.
• Ensure data integrity and compliance with data governance and privacy standards.

Project Management

• Lead and support the end-to-end delivery of analytics/reporting projects across local and regional teams.
• Manage timelines, documentation, QA checks, and cross-functional coordination to deliver high-quality outputs.
• Balance strategic priorities with ad-hoc analytical requests across stakeholders.

Stakeholder Management & Collaboration

• Partner with internal teams, clients, and external vendors to gather requirements, present insights, and support business growth.
• Foster strong working relationships across APAC markets, contributing to the development of regional data capabilities and alignment.
• Identify and implement process improvements and innovations in reporting and analytics delivery.
• Comfortably manage multiple projects simultaneously, maintaining clarity, organization, and responsiveness in a dynamic environment.

Qualifications

Essential:

• 3-5 years of relevant experience in data analytics, business intelligence, or digital media analytics.
• Proficiency in SQL (preferably in BigQuery) and experience with BI tools (e.g., Power BI, Tableau, Looker Studio).
• Strong understanding of digital marketing metrics, campaign KPIs, and performance analytics.
• Advanced skills in Excel and PowerPoint.
• Proven ability to manage cross-functional projects and communicate effectively with stakeholders.
• Detail-oriented with a proactive and solution-driven mindset.

Preferred:

• Exposure to Python scripting for automation or advanced analytics.
• Experience working with tools like Tableau, Power BI (key), Google Looker and cloud platforms (e.g., Google Cloud Platform) to develop effective data models
• Familiarity with quantitative market research and competitive intelligence methodologies.
• Exposure to AI technologies or statistical modeling tools for predictive or benchmarking analysis.

Additional information

What We Offer:

• Opportunity to work with a high-profile, multinational client base
• Exposure to the latest AI and analytics methodologies in marketing
• Collaborative, innovation-driven work culture
• Regional career development and growth potential