Data & Insights Analytics Lead for Marketing & Events

skills and workforce development agency; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Skills and Workforce Development Agency seeks a Data and Insights Analyst to support Marketing Performance & Analytics and Engagement & Outreach. The role covers marketing analytics, event data, and AI-driven content optimisation, with emphasis on turning data into actionable insights for stakeholders.

You will develop dashboards, analyze campaigns and events, and collaborate with internal teams and external vendors to drive data-informed decisions.

Qualifications

• 2-3 years of relevant experience in data analytics, marketing research or a related field.
• Strong analytical and problem-solving skills, with attention to detail and data accuracy.
• Proficient in Microsoft Office, particularly Excel (for data analysis) and PowerPoint (for presenting insights).
• Able to translate complex data into clear and compelling insights for non-technical stakeholders.
• Effective written and verbal communication skills, with the ability to present insights confidently to stakeholders.
• Strong stakeholder management and coordination skills, with experience working across internal teams and external vendors.
• Good visual and design sense, with the ability to produce clear and engaging reports and presentations.
• Proactive and organised, with the ability to manage multiple workstreams and deadlines.
• Experience with Tableau, Power BI or other data visualisation tools.
• Familiarity with marketing performance analytics platforms (such as Google Analytics, Meta Ads Manager).
• Knowledge of SEO, SEM, AEO and GEO principles and tools.
• Experience in UI/UX, event analytics or event-related work.
• Experience with prompt engineering or AI-assisted content development.
• Experience using Python for data analysis, automation or processing large datasets.

Responsibilities

• Analyse marketing and website performance data to identify trends, insights and opportunities for optimisation
• Research and evaluate tools, workflows and processes to improve marketing effectiveness across user journeys and touchpoints
• Support the Senior Manager in monitoring and optimising SEO strategies and paid search campaigns
• Analyse website content and performance to support optimisation for AI discoverability
• Support website content development, including banners, infographics and short form copy
• Coordinate with internal stakeholders and vendors to deliver assigned projects and tasks
• Standardise data fields for post-event surveys to improve consistency across data collection and analysis
• Collate, clean and analyse post-event survey data, and generate reports with actionable insights for Project Leads
• Develop and maintain dashboards tracking event footfall, attendance trends and survey responses to support data-informed decision making

Skills

Data analytics

Marketing research

Excel

PowerPoint

Data storytelling

Stakeholder management

Communication

Tableau

Power BI

Google Analytics

SEO/SEM

UI/UX

AI content development

Python

Event analytics

Tools

Tableau

Power BI

Google Analytics

Meta Ads Manager

Job description

Skills and Workforce Development Agency seeks a Data and Insights Analyst to support Marketing Performance & Analytics and Engagement & Outreach. The role covers marketing analytics, event data, and AI-driven content optimisation, with emphasis on turning data into actionable insights for stakeholders.

You will develop dashboards, analyze campaigns and events, and collaborate with internal teams and external vendors to drive data-informed decisions.