Data Analyst (Marketing Analytics)

NTUC FAIRPRICE CO-OPERATIVE LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A major retail group in Singapore is looking for a Marketing Analyst who will apply data analytics to design and execute customer engagement campaigns, analyze campaign effectiveness, and drive targeted marketing strategies. Ideal candidates should have 3 to 5 years of experience in database marketing or customer data analytics and be skilled in tools like Google Cloud Platform and Python. This is an opportunity to work in a high-performance team that impacts the business significantly.

Benefits

Working in a leading retailer

High-performance team environment

Opportunity to impact business initiatives

Qualifications

• Minimum 3 to 5 years of relevant experience in database marketing or customer data analytics.
• Hands-on experience of optimization engines for targeting marketing offers.
• Experience working with large datasets.

Responsibilities

• Identify customer segments and understand their buying behavior.
• Drive targeted campaigns to increase revenue per segment.
• Maximise returns on targeted campaigns through testing offers.

Skills

Database marketing

Customer data analytics

Data visualization

Problem-solving

Interpersonal skills

Tools

Google Cloud Platform

Big Query

Looker Studio

Tableau

Python

Job description

The role of Marketing Analyst in FairPrice Group will be to apply advanced data analytics tools (statistical modelling, visualization, and marketing optimization) to design and execute customer engagement campaigns for FairPrice Group, analyse and provide insights on campaign effectiveness. Through customer segmentation and behavioral analysis, the analyst will also ensure that members only receive marketing content that is relevant to them and through their preferred medium.

Key Responsibilities

• Identify customer segments and understand their buying behavior, demographics and life stage
• Find potential pockets of growth, new customer acquisition opportunities and develop specific strategies to chase these growth pockets
• Drive targeted campaigns by working with marketing and segments team to identify target groups to increase revenue per segment and penetration rate of product
• Understand customer lifetime value and channel marketing spend to the most appropriate group of customers to maximise return on investment
• Maximise returns on targeted campaigns through testing of various offers and communication mediums
• Ensure timeliness and quality of end-to-end campaign execution
• Implement of self-service analytics to the other functional teams within the organisation
• Drive transformational change within the organisation towards customer‑centricity and data driven decision making

What we offer

• Work in the biggest retailer and food services enterprise in Singapore
• Be a part of a high performance, highly professional and entrepreneurial team
• Work with experienced, motivated and talented colleagues from different industries and backgrounds
• Opportunity to see your inputs and initiatives impacting the business

Key Competencies

• Minimum 3 to 5 years of relevant experience in database marketing or customer data analytics
• Experience dealing with large datasets with heavy transaction platforms preferred
• Demonstrated hands‑on experience of optimization engines for targeting marketing offers
• Working knowledge and experience with Google Cloud Platform and data extraction using Big Query
• Experience in creating dashboards using visualization tools like Looker Studio or Tableau
• Experience working within data science teams, and product teams utilizing the latest software including capable experience with PYTHON would be an advantage.
• Preference given to people who have worked on retail and new e‑biz enabled models and how data is architected in these areas.
• Preferably with working experience in commercial/operational decision making
• Able to work independently and manage ambiguity
• Clear structural thinking, and strong curiosity for problem solving
• Motivated, meticulous and results oriented
• Resourceful and problem solver
• Excellent interpersonal and communication skills
• Team player and ability to collaborate with stakeholders across functions

Work Location: FairPrice Hub (Joo Koon)

Address: 1 Joo Koon Circle, #13-01, Singapore 629117