Crypto Marketing Specialist

Hako; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading crypto innovation company in Singapore is looking for a driven Marketing Specialist to lead content initiatives and strategic partnerships. The ideal candidate should have a strong grasp of social media, an understanding of the crypto landscape, and excellent communication skills. This role offers a fun start-up culture, generous annual leaves, and medical coverage.

Benefits

Friendly start-up work culture

Convenient CBD location

Generous annual leaves

Comprehensive medical coverage

Vibrant office with well-stocked pantry

Qualifications

• 1–3 years of experience in Marketing, preferably in crypto, fintech, or digital startups.
• Strong understanding of social media platforms and community dynamics.
• Excellent written and verbal communication skills.

Responsibilities

• Develop, plan, and execute social media campaigns across various platforms.
• Support brand consistency across all marketing materials and digital touchpoints.
• Identify, evaluate, and manage partnership opportunities with ecosystem players.

Skills

Social media management

Content creation

Digital marketing trends

Branding

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

We're looking for a driven and experienced Marketing Specialist to drive content initiatives and strategic partnerships. This role is perfect for someone with a deep understanding of the competitive crypto landscape, especially in SEO and ASO-driven growth. If you're passionate about crypto, content, and data-driven marketing, this is your chance to make a direct impact.

What you’ll be doing:

• Social Media & Content Creation
  - Develop, plan, and execute social media campaigns across platforms (X/Twitter, Instagram, LinkedIn, Telegram, etc.)
  - Create and manage content calendars, ensuring timely and consistent brand messaging
  - Craft engaging content (posts, videos, visuals, blogs) tailored to crypto, fintech, and retail audiences
  - Track and analyze social media performance metrics to optimize engagement and reach
• Branding & Communications
  - Support brand consistency across all marketing materials and digital touchpoints
  - Collaborate with design and product teams to produce branded visuals, educational assets, and campaigns
  - Assist in developing brand narratives and key messaging for new features, events, or partnerships
  - Support media and PR initiatives where needed
• Partnerships & Collaborations
  - Identify, evaluate, and manage partnership opportunities with ecosystem players, influencers, and communities
  - Coordinate co-marketing activities, campaigns, coin listing, and joint events with partners
  - Build relationships with crypto communities and thought leaders to strengthen brand presence

What we’re looking for:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 1–3 years of experience in Marketing, preferably in crypto, fintech, or digital startups
• Strong understanding of social media platforms, community dynamics, and digital marketing trends
• Excellent written and verbal communication skills
• Creative mindset with attention to detail and design sensibility
• Comfortable working in a fast-paced, evolving environment
• Passionate about crypto, blockchain, and digital innovation

What’s in for you:

• Friendly and fun start-up work culture
• Convenient work location located in the heart of CBD area
• Generous annual leaves on top of national holidays
• Medical coverage including GP, Specialist, TCM and more
• Vibrant office with well-stocked pantry

Find out more about Coinhako here https://www.coinhako.com/ and don't forget to visit our Careers Page https://www.coinhako.com/join-us