CRM Program Lead — Salesforce Marketing Cloud Expert

PERSOL; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is seeking an experienced Assistant Manager for Customer Relationship Management. The role involves developing and executing CRM strategies to enhance customer engagement, managing projects with Salesforce Marketing Cloud, and analyzing CRM data. Candidates should have at least 5 years of CRM experience in the retail B2C sector and strong communication skills. This position offers a competitive salary up to $7500.

Qualifications

• Minimum 5 years of CRM experience, preferably in the retail B2C industry.
• Strong understanding of CRM strategy and execution, covering loyalty programs and lifecycle management.
• Experience in running CRM projects, campaigns, and UAT.

Responsibilities

• Develop and manage the CRM program roadmap and activity calendar.
• Execute CRM activities using Salesforce Marketing Cloud and manage customer engagement flows.
• Partner with technical vendors for implementing CRM enhancements.

Skills

CRM strategy execution

Communication skills

Project management

Data analysis

Salesforce Marketing Cloud

Tools

Salesforce Marketing Cloud

Loyalty Cloud

Service Cloud

Job description

A leading recruitment agency in Singapore is seeking an experienced Assistant Manager for Customer Relationship Management. The role involves developing and executing CRM strategies to enhance customer engagement, managing projects with Salesforce Marketing Cloud, and analyzing CRM data. Candidates should have at least 5 years of CRM experience in the retail B2C sector and strong communication skills. This position offers a competitive salary up to $7500.