CRM & Loyalty Executive

AmorePacific; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A beauty and retail company based in Singapore is seeking a highly motivated CRM & Loyalty Executive to support customer relationship strategies. The role includes managing CRM campaigns, analyzing customer data, and collaborating with internal teams. Applicants should have a degree in Marketing or a related field and at least 2 years of CRM experience within the beauty or retail sector.

Qualifications

• Minimum 2 years of experience in CRM within the Beauty or Retail industry.
• Experience in managing CRM platforms and tools.
• Ability to work collaboratively across teams and external partners.

Responsibilities

• Develop and implement CRM strategies to drive customer retention and engagement.
• Plan and execute end-to-end CRM and loyalty campaigns.
• Segment and analyze customer data for personalized communications.

Skills

CRM strategy development

Customer data analysis

Campaign management

Collaboration

Multi-tasking

Education

Degree or Diploma in Marketing, Communications, or related field

Tools

CRM platforms and tools

Job description

We are looking for a highly motivated CRM & Loyality Executive to support the development and execution of customer relationship strategies that drive customer retention, engagement, and business growth. This role will be key in planning and executing CRM campaigns, managing customer data, and supporting marketing initiatives aligned with the brand’s values and business objectives.

CRM Strategy & Execution

• Develop and implement CRM strategies to drive customer retention, engagement, and sales growth.

• Plan and execute end-to-end CRM and loyalty campaigns, including ideation, performance tracking, and ROI analysis.

• Drive new member recruitment via targeted acquisition efforts across digital and offline touchpoints.

• Segment and analyze customer data to deliver personalized communications and improve customer lifetime value (CLV).

• Monitor competitor activities to enhance CRM strategies and loyalty offerings.

Brand Communication

• Manage CRM communications across email, SMS, and other channels, ensuring consistency with brand voice and direction.

• Oversee the timely rollout of CRM content and collaterals.

Customer Insights

• Gather and apply customer feedback to refine CRM strategies and support product and brand development.

• Implement upselling and cross-selling initiatives based on customer behavior.

Cross-Functional Collaboration

• Coordinate with internal teams and external partners to execute CRM initiatives.

• Support commercial teams in trade campaigns and in-store activations.

Reporting & Administration

• Prepare campaign reports, manage timelines and budgets, and handle invoice processing.

• Support ad-hoc tasks as assigned.

• This role reports directly to the Marketing Manager.

Job Requirement

• Degree or Diploma in Marketing, Communications, or related field.

• Minimum 2 years of experience in CRM within the Beauty or Retail industry.

• Experience in managing CRM platforms and tools.

• Ability to work collaboratively across teams and external partners.

• Ability to multi-task, meet deadlines and thrive in a fast-paced environment.