CRM & Loyalty Executive

AMOREPACIFIC SINGAPORE PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading skincare company in Singapore is seeking a motivated CRM & Loyalty Executive to drive customer engagement and retention strategies. The role involves developing and executing CRM campaigns, managing customer data, and collaborating with internal teams. The ideal candidate should have at least 2 years of CRM experience in the Beauty or Retail sector and be adept at using CRM platforms.

Qualifications

• Minimum 2 years of experience in CRM within the Beauty or Retail industry.
• Experience in managing CRM platforms and tools.
• Ability to work collaboratively across teams and external partners.

Responsibilities

• Develop and implement CRM strategies to drive customer retention.
• Plan and execute CRM and loyalty campaigns.
• Analyze customer data to deliver personalized communications.

Skills

CRM strategies

Customer engagement

Data analysis

Communication skills

Project management

Education

Degree or Diploma in Marketing or related field

Tools

CRM platforms

Job description

Job Summary

We are looking for a highly motivated CRM & Loyality Executive to support the development and execution of customer relationship strategies that drive customer retention, engagement, and business growth. This role will be key in planning and executing CRM campaigns, managing customer data, and supporting marketing initiatives aligned with the brand’s values and business objectives.

Job Description

CRM Strategy & Execution

• Develop and implement CRM strategies to drive customer retention, engagement, and sales growth.

• Plan and execute end-to-end CRM and loyalty campaigns, including ideation, performance tracking, and ROI analysis.

• Drive new member recruitment via targeted acquisition efforts across digital and offline touchpoints.

• Segment and analyze customer data to deliver personalized communications and improve customer lifetime value (CLV).

• Monitor competitor activities to enhance CRM strategies and loyalty offerings.

Brand Communication

• Manage CRM communications across email, SMS, and other channels, ensuring consistency with brand voice and direction.

• Oversee the timely rollout of CRM content and collaterals.

Customer Insights

• Gather and apply customer feedback to refine CRM strategies and support product and brand development.

• Implement upselling and cross-selling initiatives based on customer behavior.

Cross-Functional Collaboration

• Coordinate with internal teams and external partners to execute CRM initiatives.

• Support commercial teams in trade campaigns and in-store activations.

Reporting & Administration

• Prepare campaign reports, manage timelines and budgets, and handle invoice processing.

• Support ad-hoc tasks as assigned.

• This role reports directly to the Marketing Manager.

Job Requirement

• Degree or Diploma in Marketing, Communications, or related field.

• Minimum 2 years of experience in CRM within the Beauty or Retail industry.

• Experience in managing CRM platforms and tools

• Ability to work collaboratively across teams and external partners.

• Ability to multi-task, meet deadlines and thrive in a fast-paced environment.