Creative Producer (AWS/ Up to 6K)

ROYAL PLAZA; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading hotel brand in Singapore is seeking a Creative Producer to plan, produce, and refine high-quality visual and video content that aligns with marketing and branding objectives. The ideal candidate should possess a strong background in video production and visual storytelling while being capable of hands-on execution. Key responsibilities include creating compelling content for various platforms and ensuring brand consistency in all creative outputs. Familiarity with AI-assisted tools is a bonus.

Qualifications

• Proven experience as a Creative Producer, Video Producer, Multimedia Designer, or similar.
• Strong skills in video production, editing, and visual storytelling.
• Hands-on experience with short-form video.

Responsibilities

• Produce and edit short-form and long-form video content for marketing.
• Create lifestyle visuals showcasing hotel offerings.
• Support marketing campaigns across various platforms.

Skills

Video production

Visual storytelling

Content creation

Editing

AI-assisted creative tools

Tools

Adobe Firefly

Basic camera setups

Job description

Role Summary

The Creative Producer is responsible for planning, producing, and refining high-quality visual and video content that supports the hotel’s marketing, branding, and commercial objectives. This role focuses on hands‑on creative execution—from concept to delivery—across digital campaigns, social media, CRM, and on‑property screens.

The ideal candidate is a strong visual storyteller and producer first. Experience with AI‑assisted creative tools is an added advantage, but not a requirement. This role plays a key part in maintaining brand consistency, accelerating content output, and supporting revenue‑driven campaigns.

Key Areas of Focus

• Produce compelling video and visual content for hotel marketing and brand storytelling
• Support commercial campaigns for rooms, F&B, and key need periods
• Ensure consistent, on‑brand creative output across all channels
• Explore AI‑assisted tools to enhance efficiency and creativity (where applicable)

Responsibilities

Creative Production & Storytelling (Core Focus)

• Produce and edit short‑form and long‑form video content for social media, digital advertising, CRM, and on‑property screens
• Create lifestyle visuals showcasing guest rooms, buffet experiences, club lounge, events, and overall hotel atmosphere
• Support marketing campaigns across Meta, TikTok, Google, OTA platforms, and owned channels
• Translate creative briefs and commercial objectives into visually engaging assets

Commercial & Campaign Support

• Develop creative assets for room promotions, staycation offers, festive campaigns, and F&B activations
• Adapt content for different audience segments (corporate, leisure, families, regional markets)
• Work closely with Marketing, Rooms, F&B, and Revenue teams to align creative output with business priorities

Brand Consistency & Workflow

• Ensure all creative output adheres to brand guidelines and visual standards
• Manage content versions, revisions, and timelines efficiently
• Support basic performance review of content (engagement, views, feedback) and refine assets where needed

AI‑Assisted Creative Production (Bonus)

• Use AI tools (e.g. Adobe Firefly, Gemini Image, Veo or similar) to assist with image generation, video ideation, or creative iteration
• Experiment with AI workflows to improve speed, scale, or variation of creative output
• Support the development of basic prompt libraries or templates if applicable

Key Skills & Requirements

Must‑Have

• Proven experience as a Creative Producer, Video Producer, Multimedia Designer, or similar
• Strong skills in video production, editing, and visual storytelling
• Good eye for composition, pacing, and brand‑aligned visuals
• Hands‑on experience with short‑form video (reels, social clips, digital ads)
• Ability to capture on‑property content using phone, gimbal, or basic camera setups
• Comfortable working in fast‑paced environments with multiple stakeholders
• Clear communication skills and ability to take creative direction

Good to Have (Bonus)

• Experience using AI‑assisted creative tools (image or video generation)
• Familiarity with hospitality, travel, lifestyle, or F&B brands
• Basic understanding of content performance metrics (engagement, CTR, views)

Who Should Apply

Creative producers who enjoy hands‑on execution, visual storytelling, and bringing brands to life through video and design. Ideal for candidates with strong production fundamentals who are curious about using AI as a creative accelerator—without being dependent on it.