Creative Lead

The Learning Lab (Singapore); Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

The Learning Lab (Singapore) seeks a Creative Lead to head the creative team, set art direction, and oversee projects for marketing campaigns, events and branding. You will steward brand systems and work with content, digital and events teams to deliver high-impact visuals.

The role requires a Diploma in Graphic Design, 9 years in design with 3+ years in creative direction, and expert Adobe skills. Strong branding sense and leadership are essential.

Qualifications

• Diploma in Graphic Design or Visual Communications; 9 years design experience with 3+ years in creative direction.
• Strong creative vision aligned with business objectives and branding.
• Proven experience leading a creative team on marketing campaigns from concept to production.
• Excellent organizational and communication skills, ability to meet tight timelines.
• Expert in Adobe Creative Suite; experience with animation and video editing tools.

Responsibilities

• Conceptualise ideas, set art direction, and manage creative projects for campaigns, events and branding.
• Steward The Learning Lab brand systems including logos, typefaces, colors and motifs.
• Apply branding across internal collaterals and centre facade; maintain consistency.
• Collaborate with content, digital and events teams to plan and execute the creative pipeline.
• Lead video content strategy and oversee production; ensure quality and timely output.
• Manage a small team of creatives and oversee deliverables.

Skills

Creative leadership

Team management

Branding

Graphic design

Communication

Organizational skills

Education

Diploma in Graphic Design

Visual Communications

Tools

Adobe Creative Suite

After Effects

Premiere Pro

InDesign

Illustrator

Photoshop

Final Cut Pro

Job description

The Learning Lab (TLL) is a leading organisation in the private education sector. We recruit talented and dynamic people with a passion for education.

Purpose of job:

Reporting to the Associate Director of Marketing & Communications, The Creative Lead will be responsible for leading the creative team to take the lead on strategic thinking, concept development and visualisations, as well as art direction across all digital and out-of-home productions.

An exceptional creative individual who is fluent in the principles of design, and a pro-active and independent thinker who loves a good challenge. Possess a natural eye for design, and a drive to inspire dynamic ideas that connect with our target audience, a champion for great creative work that represents the brand, and always willing to fight enthusiastically for good branding.

Conceptualise ideas, set the art direction, and manage creative projects to produce stunning visuals for marketing campaigns, events, and overall branding.

Stewardship of The Learning Lab brand systems including logo, typefaces, colour palettes and graphic motifs

Brand applications across internal collaterals and centre facade (Centre design, HR-related announcements, events, business cards, letterheads)

Work closely with the content development, digital, and events teams to plan and execute the creative pipeline

• Social videos and display banners
• EDMs
• Digital activity booklets
• Posters and OOH advertisements

Work closely with the digital team on the website design and interface to be in-line with the brand’s visual identity.

Lead the conceptualisation through execution of our video content strategy.

Lead a small team of creatives, and be fully responsible for the quality and timeliness of the team’s output.

• At least a Diploma in Graphic Design, Visual Communications, or equivalent.
• 9 years related experience in print or digital design with 3+ years of creative direction in an agency or corporate brand setting.
• Has strong creative vision with an understanding of business objectives.
• Proven experience in leading a creative team executing marketing/advertising campaigns from developing creative vision to production on time.
• Excellent organizational and communication skills, working within tight timelines with a quick turnaround.
• Expert user of the latest Adobe Creative Suite, in particular After Effects, PremierePro, InDesign, Illustrator, and Photoshop.
• Experience with creating animated gifs using After Effects or Photoshop
• Videography and editing skills, via Premiere Pro or Final Cut Pro
• Fluency in web design, UI/UX, and Adobe Experience Manager

Expect the best for the best – an attractive remuneration package.

To find out more, please visit www.thelearninglab.com.sg. Kindly note that only shortlisted candidates will be contacted within 2 weeks.