Creative Director

kyberlife pte. ltd.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Kyberlife Pte. Ltd. is seeking a versatile Brand and Creative Lead to own the company’s brand identity across Singapore and regional markets. You will shape design standards, guide UI/UX decisions, and oversee video and social content from concept to delivery.

You will collaborate with marketing, product, and sales teams to translate briefs into compelling ads and collateral while managing external vendors and maintaining consistency across channels.

Qualifications

• Lead brand ownership across Kyberlife and regional units to maintain a consistent identity.
• Define brand guidelines and enforce visual standards across digital and print touchpoints.

Responsibilities

• Define, maintain, and evolve Kyberlife's brand identity across regions.
• Design and produce marketing collateral for digital and print formats.
• Advise product/engineer teams on UI/UX best practices for the marketplace.
• Plan, shoot, and edit video content from concept to final cut.
• Own visual content for Kyberlife's social media channels and campaigns.
• Collaborate with Marketing and Sales to translate briefs into ads and banners.
• Utilize Adobe CC, Figma, Canva to maximise output and speed.
• Source and manage freelance designers and vendors.
• Partner with regional leaders to reflect local nuances while staying on-brand.
• Establish review workflows, templates, and asset libraries for consistency.

Skills

Brand ownership

UI/UX guidance

Video production

Social media visuals

Ad campaign creativity

Vendor management

Cross-functional collaboration

Creative leadership

Brand consistency

Tools

Adobe Creative Cloud

Figma

Canva

Job description

• Brand Ownership – Define, maintain, and evolve Kyberlife's brand identity (logo systems, colour palette, typography, tone of voice) and enforce consistency across all regional offices and business units.

• Marketing Design & Formats – Design and produce marketing collateral across digital and print formats, including pitch decks, brochures, email templates, landing pages, and campaign creatives for a marketplace listing over 3.2 million products across six regional markets.

• UI/UX Advisory – Act as the creative/design authority advising the product and engineering teams on UI/UX best practices for the Kyberlife marketplace platform, ensuring a consistent, user‑friendly visual experience for buyers and sellers.

• Video Creation – Plan, shoot, and edit video content (product explainers, partner/customer testimonials, social and event highlight reels, internal communications) from concept through final cut.

• Social Media Creation – Own the visual content pipeline for Kyberlife's social media channels, producing posts, banners, and short‑form video tailored to each platform and regional audience.

• Advertising & Campaign Creative – Liaise closely with the Marketing and Business Development/Sales teams to translate campaign briefs into high‑quality ads, banners, and posts, iterating quickly based on performance feedback.

• Tooling & Workflow – Use Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro), Figma, Canva, and relevant design/image/video generation tools to maximise creative output and turnaround speed.

• Freelancer & Vendor Management – Source, brief, and manage freelance designers, videographers, and other creative vendors, reviewing work against brand standards and timelines.

• Cross‑functional Collaboration – Partner with regional GMs and BD leads in Singapore, Thailand, and Indonesia to ensure creative assets reflect local market nuances while staying on‑brand globally.

• Quality Control & Process – Establish creative review workflows, templates, and asset libraries to improve consistency, speed, and quality across the growing volume of marketing and platform design requests.