Creative Director

Salt Digital Recruitment; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Salt Digital Recruitment is seeking a Creative Director in Singapore for a 3-month extendable contract. The ideal candidate will lead the development of innovative, concept-driven performance campaigns across multiple digital platforms. Required qualifications include 7+ years of experience in creative leadership within advertising or marketing, along with a strong portfolio demonstrating successful campaigns.

This role involves collaborating with internal teams and external agencies, using AI tools to enhance creative output, and staying updated with industry trends. Join us to drive impactful marketing initiatives!

Qualifications

• 7+ years of experience as a Creative Director or in a senior creative or design leadership role.
• Demonstrated experience using AI and generative AI tools for creative ideation and production.
• Portfolio demonstrating innovative campaigns with strong performance outcomes.

Responsibilities

• Lead innovative concept-driven performance campaigns for international audiences.
• Collaborate with creative agencies and internal teams to deliver strategic work.
• Define creative inputs for testing plans to optimize campaign performance.

Skills

Art direction expertise

Creative ideation

AI and generative AI tools

B2B marketing understanding

Strategic thinking

Education

Bachelor's degree in Digital Design, Visual Design, Advertising Art Direction

Job description

Salt is seeking an exceptional Creative Director with strong art direction expertise to lead the development of innovative, concept-driven performance campaigns that engage international business audiences across multiple digital platforms. This 3-month extendable contract role is based in Singapore.

Key Responsibilities

• Contribute as a key member of an internal creative team, leading ideas from concept through execution in partnership with production teams and internal stakeholders.
• Partner closely with creative agencies and cross-functional teams to deliver high-impact, strategic work that drives measurable business results.
• Actively use AI and generative AI tools to create high-impact creative work and improve team productivity.
• Develop and lead creative concepts for ongoing marketing campaigns, ensuring strong alignment with business objectives and brand strategy.
• Ideate, develop, and refine campaign ideas with a high bar for craft, clarity, and effectiveness.
• Leverage historical campaign performance, insights, and trends to inform future creative decisions.
• Provide clear, constructive creative direction to external agencies and internal cross-functional teams.
• Ensure consistently high-quality creative output across on- and off-platform deliverables, including digital ads, websites, and sales- enablement materials.
• Lead creative reviews and presentations for internal stakeholders, including senior leadership.
• Define creative inputs for testing plans to optimize performance and learnings.
• Design and develop visual systems, including typography, colour palettes, and imagery, to support campaign messaging and branding.
• Create and oversee the development of design assets such as graphics, icons, and illustrations.
• Stay current with industry trends, emerging technologies, and best practices, and apply relevant insights to ongoing work.

Requirements

• 7+ years of experience as a Creative Director, or in a senior creative or design leadership role within advertising or marketing.
• Bachelor's degree in Digital Design, Visual Design, Advertising Art Direction, or equivalent practical experience.
• Demonstrated experience using AI and generative AI tools for creative ideation and production.
• Experience working on regional campaigns across Southeast Asia; experience in China is a strong plus.
• Portfolio demonstrating innovative, concept-driven campaigns, strong performance outcomes, and mastery of art direction and design fundamentals.
• Strong understanding of the B2B marketing landscape and digital advertising platforms.
• Proven ability to collaborate effectively with external agencies and cross-functional teams.
• Strong strategic thinking and problem-solving skills.

CEI No: R1223390 | License No: 07C3147

Salt is acting as an Employment Business in relation to this vacancy.