Creative Copywriter: Campaign Storyteller & Brand Voice

Agape communications pte ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Real creative ownership

Brands people know

Small team with no layers

Job summary

Agape communications pte ltd is seeking a creative copywriter to shape campaign ideas from concept to final caption across multiple channels. You will collaborate with the Creative Lead and strategy head to establish messaging frameworks and campaigns.

You will craft headlines, social copy, long-form pieces, and platform-specific content while maintaining a consistent brand voice. The role requires a portfolio showing strong campaign thinking and a polished writing style.

Qualifications

• 1–3 years as a creative, conceptual or brand copywriter, in an agency or in-house.
• A portfolio that shows conceptual thinking, strong campaign headlines, social copy and integrated campaign work.
• Excellent written English and a sharp eye for grammar, rhythm and detail.
• The ability to picture an idea and explain it clearly to designers, clients and other non-writers.
• Range in tone: from polished and premium for a luxury hotel to playful and punchy for a beauty brand, without jargon or filler.
• Awareness of digital culture, platform formats and what audiences are responding to now.
• Self-discipline to manage your own time and deadlines in a WFH-first team.
• Comfort with tight turnarounds and with taking feedback and revising quickly.

Responsibilities

• You own the words and help shape the idea behind them, from the first brainstorm to the final caption.
• Work with the Creative Lead and strategy head to develop campaign ideas, creative territories and messaging frameworks.
• Turn client briefs, product features and brand positioning into clear, memorable narratives.
• Present and sell your concepts in internal reviews and client pitches.
• Write campaign headlines, taglines, body copy and calls to action for key visuals, print and digital ads.
• Write platform-native social copy for Instagram, TikTok, Facebook and LinkedIn: hooks, captions, carousels and short-form video scripts.
• Write websites, landing pages, EDMs, brochures and the occasional long-form piece.
• Name things: campaigns, products, programmes and brand properties.

Skills

Creative thinking

Written English

Client presentations

Time management

Job description

Agape communications pte ltd is seeking a creative copywriter to shape campaign ideas from concept to final caption across multiple channels. You will collaborate with the Creative Lead and strategy head to establish messaging frameworks and campaigns.

You will craft headlines, social copy, long-form pieces, and platform-specific content while maintaining a consistent brand voice. The role requires a portfolio showing strong campaign thinking and a polished writing style.