Creative Brand Strategist | Brand Architecture, Visual Storytelling, Market Positioning > regio[...]

THE HACENS TALENT PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A fast-growing tech consultancy in Singapore seeks a Brand Strategist to shape and define brand direction. You will translate business goals into a compelling brand narrative while ensuring consistency across all touchpoints. The ideal candidate has 7+ years of experience in brand strategy, strong presentation skills, and is fluent in English and Chinese. This full-time, permanent role offers an exciting opportunity to work across various markets and product categories.

Qualifications

• 7+ years’ experience in brand strategy, preferably with multi-market or multi-product exposure.
• Strong grasp of brand architecture, positioning, and storytelling frameworks.
• Skilled in presentation and concept-level design tools.

Responsibilities

• Define and evolve brand positioning, values, and messaging architecture across markets.
• Develop brand strategies tailored to regional audiences.
• Conduct market and competitor analysis to identify insights and opportunities.
• Support product launches with brand narrative frameworks.

Skills

Brand strategy

Stakeholder management

Presentation skills

Market analysis

Creative direction

Visual design

Collaboration

Bilingual in English and Chinese

Tools

Figma

Adobe Suite

Keynote

PowerPoint

Job description

YOUR NEW JOB

As a Brand Strategist, you’ll shape and define the brand direction for a fast-growing tech consultancy working across multiple markets and product categories.

You’ll translate business and product goals into a clear, compelling brand narrative—supported by strong visual sensibility—to ensure consistency and impact across every touchpoint.

This is a full-time, permanent role based in Singapore.

WHAT YOU’LL BE DOING

• Define and evolve brand positioning, values, and messaging architecture across markets
• Develop brand strategies tailored to regional audiences, ensuring cultural and market relevance
• Partner with creative, design, and product teams to align on brand execution and consistency
• Create high-level visual concepts, moodboards, and design references to communicate strategy
• Conduct market and competitor analysis to identify insights and opportunities
• Support product launches and marketing campaigns with brand narrative and messaging frameworks
• Present brand strategies and creative direction to senior stakeholders and clients

WHAT IS NEEDED FROM YOU

• 7+ years’ experience in brand strategy, preferably with multi-market or multi-product exposure
• Strong grasp of brand architecture, positioning, and storytelling frameworks
• Solid visual sensibility—able to translate strategy into creative direction
• Skilled in presentation (Keynote, PowerPoint) and concept-level design tools (Figma, Adobe Suite)
• Excellent communication, presentation, and stakeholder management skills
• Fluent in English and Chinese (spoken and written) for collaboration with internal and external stakeholders

WHAT WILL MAKE YOU STAND OUT

• Experience in tech, gaming, or entertainment brands
• Familiarity with digital brand activation and omnichannel strategies
• Knowledge of customer research and analytics tools
• Proven ability to lead workshops or guide teams in brand thinking
• A curious, articulate, and collaborative approach to creative problem-solving