Senior Manager, Communications

Singapore Tourism Board; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A government agency for tourism in Singapore seeks a communications/public relations specialist to drive media engagement and support marketing initiatives. The ideal candidate will have at least 3 years of experience in public relations or journalism and possess strong media relations and communication skills. Responsibilities include advising on PR strategies, cultivating media relationships, and managing crises. The role offers professional development and flexible working arrangements, promoting a healthy work-life balance.

Benefits

Flexible work arrangement

Family care leave

Wellness programmes

Qualifications

• At least 3 years working experience in public relations, corporate communications, or journalism.

Responsibilities

• Advise on integrated PR approaches and execute PR plans.
• Cultivate media and manage media events.
• Identify and manage potential issues and crises.
• Manage internal and external stakeholders.
• Integrate media communications initiatives with marketing strategies.
• Provide media-related counsel to regional offices.

Skills

Excellent command of written and spoken English

Strong media relations

Presentation and public speaking skills

Highly motivated

Organized

Adaptable

Ability to perform under pressure

Job description

What the role is:

The Singapore Tourism Board’s (STB) Communications Division resides within the Marketing Group. The team supports STB in the area of public relations, media engagement and marketing campaigns to drive corporate and destination messaging and safeguards STB’s corporate identity and reputation. The officer is responsible for providing support on media-related matters to Line Units and strategic counsel to Regional Offices in support of tourism development in Singapore, and to promote STB’s destination campaigns and initiatives to the public, stakeholders, and the media. The officer plays a critical role in ensuring STB’s communication and public relations activities are effective, efficient, and aligned with the board's objectives and values.

What you will be working on:

As a communications / public relations specialist, you will provide support on media-related matters to Line Units and strategic counsel to Regional Offices in support of tourism development in Singapore. Specifically, your role includes:

• Communications Planning & Message Development: Advise on integrated PR approaches to projects; develop and execute integrated PR plans; craft media materials including press releases, speeches, message houses, media responses and interview talking points
• Media Engagement (traditional, online and social): Cultivate media, manage media events, handle media queries, sound out media on interesting story angles, facilitate media interviews and monitor/analyse media coverage
• Crisis Communications & Issues Management: Identify, anticipate and advise on potential issues; develop communications plans to manage issues and crises
• Stakeholder Engagement & Management: Manage and advise internal and relevant external stakeholders on media communications and public relations strategies and execution
• Marketing Communications: Work with marketing teams on integrating media communications initiatives within marketing strategies and campaigns/activities for key projects
• Strategic Counsel: Provide counsel on media-related matters to regional offices

What we are looking for:

• Excellent command of written and spoken English
• Strong media relations
• Presentation and public speaking skills
• Highly motivated, organised, adaptable and able to perform under pressure and within tight timelines.
• At least 3 years working experience in public relations, corporate communications or journalism

About Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. Our success comes from working as one STB team in an environment of trust, openness, fun and care. What can you expect as part of #TeamSTB?• Professional and Personal development: We provide structured training and initiatives aimed at equipping you with a well-rounded set of competencies to excel in your career.• Staff benefits: We offer flexible work arrangement, family care leave and wellness programmes to enable you to achieve a healthy level of work-life effectiveness. Award‑winning Workplace• Public Sector Employer of Choice: (2nd) 2014, 2nd (2015) and 1st (2016)• Singapore's Top 100 Leading Graduate Employers: Winner - Hospitality, Leisure, and Tourism Sector (2021)• NS Mark (Gold) Accreditation. For more information on STB, please visit https://www.stb.gov.sg.