Content Writer - Healthcare & Wellness

Michael Page International Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A digital agency specialising in health care is seeking a Content Writer to craft clear, SEO-optimised content. This role will involve researching, editing, and ensuring quality content for medical audiences. Ideal candidates have 2-4 years in content marketing with a strong grasp of SEO practices. Enjoy collaboration with experts and opportunities for career progression.

Benefits

Competitive salary

Career progression opportunities

Qualifications

• 2-4 years of editorial or content marketing experience, ideally in health care.
• Strong understanding of SEO and digital writing.
• Experience in writing or translating into other languages is a plus.

Responsibilities

• Research and write accurate, trustworthy content for medical websites and blogs.
• Plan and manage editorial calendars to support client campaigns.
• Conduct keyword research to identify relevant health care topics.
• Edit and proofread content for clarity, tone, and grammar.

Skills

Content creation

SEO optimization

Editorial planning

Research skills

Proficiency in additional languages

Education

Degree in Communications, Journalism, Marketing, English or related fields

Background in Life Sciences

Job description

Reporting to the Department Head, the Content Writer will craft clear, accurate, and SEO‑optimised content for the medical and health care sectors. This role combines editorial planning, content strategy, and digital writing to deliver trustworthy information that supports patient education and brand credibility.

Client Details

Our client is a digital agency specialising in health care and medical communications. They work with leading brands to deliver accurate, engaging content that builds trust and drives patient education.

Description

Content Creation & Strategy

• Research and write accurate, trustworthy content for medical websites and blogs
• Translate clinical or technical information into everyday language
• Plan and manage editorial calendars to support client campaigns
• Localise international content for Singapore audiences

SEO & Website Optimisation

• Conduct keyword research to identify relevant health care topics
• Apply on‑page SEO best practices (meta data, internal linking, content hierarchy)
• Refresh and optimise legacy content to improve search performance
• Collaborate on website enhancements to improve structure and user experience

Editorial & Language Adaptation

• Maintain a consistent, brand‑aligned voice across platforms
• Edit and proofread content for clarity, tone, and grammar
• Experience in writing or translating content into other languages is a plus

Profile

• Degree in Communications, Journalism, Marketing, English, or related fields (background in Life Sciences is a bonus)
• 2‑4 years of editorial or content marketing experience, ideally with exposure to health care, wellness, or regulated industries
• Strong understanding of SEO and digital writing for user engagement
• Proficiency in additional languages is an advantage

Job Offer

• Make a real impact through health‑focused storytelling
• Collaborate with experts across disciplines
• Work with trusted health care brands
• Competitive salary and career progression opportunities