Content Writer - Healthcare & Wellness

Michael Page; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading digital agency in Singapore is seeking a Content Writer to create clear and SEO-optimised content for the medical sector. You will engage in research, editorial planning, and digital writing to enhance patient education and brand credibility. The ideal candidate has 2-4 years of content marketing experience, a degree related to communications, and strong SEO skills. This role offers competitive salary and career progression opportunities.

Benefits

Competitive salary

Career progression opportunities

Qualifications

• 2-4 years of editorial or content marketing experience, ideally in health care or wellness.
• Strong understanding of SEO and user engagement in digital writing.
• Experience with editorial calendars and content localisation.

Responsibilities

• Craft clear, accurate, SEO-optimised content for medical sectors.
• Translate technical information into everyday language.
• Collaborate on website enhancements to improve user experience.

Skills

SEO best practices

Content strategy

Digital writing

Research

Editing and proofreading

Language translation

Education

Degree in Communications, Journalism, Marketing, or English

Job description

Reporting to the Department Head, the Content Writer will craft clear, accurate, and SEO-optimised content for the medical and health care sectors. This role combines editorial planning, content strategy, and digital writing to deliver trustworthy information that supports patient education and brand credibility.

Our client is a digital agency specialising in health care and medical communications. They work with leading brands to deliver accurate, engaging content that builds trust and drives patient education.

Description

• Research and write accurate, trustworthy content for medical websites and blogs
• Translate clinical or technical information into everyday language
• Plan and manage editorial calendars to support client campaigns
• Localise international content for Singapore audiences
• Conduct keyword research to identify relevant health care topics
• Apply on-page SEO best practices (meta data, internal linking, content hierarchy)
• Refresh and optimise legacy content to improve search performance
• Collaborate on website enhancements to improve structure and user experience

Editorial & Language Adaptation

• Maintain a consistent, brand-aligned voice across platforms
• Edit and proofread content for clarity, tone, and grammar
• Experience in writing or translating content into other languages is a plus

Profile

• Degree in Communications, Journalism, Marketing, English, or related fields (background in Life Sciences is a bonus)
• 2-4 years of editorial or content marketing experience, ideally with exposure to health care, wellness, or regulated industries
• Strong understanding of SEO and digital writing for user engagement
• Proficiency in additional languages is an advantage

Job Offer

• Make a real impact through health-focused storytelling
• Collaborate with experts across disciplines
• Work with trusted health care brands
• Competitive salary and career progression opportunities