Content Producer, Commercial Content Marketing

SPH Media Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

SPH Media Limited invites applications for a role focused on project management, creative operations, and social video production. The successful candidate will manage timelines, craft briefs, storyboard and edit short-form videos, and align copy with performance goals across multiple platforms.

The role also covers channel management for deal content and weekly curation of shoppable widgets, with monthly performance reporting to drive insights and optimization across campaigns.

Responsibilities

• Manage production timelines and asset pipelines for client content campaigns from inception to execution
• Develop clear, actionable briefs for the internal creative team to ensure timely and high-quality delivery of all campaign assets
• Storyboard, shoot, and edit engaging short-form social videos optimised for performance, conversion, and platform-specific goals
• Stay abreast of digital trends to implement effective hooks and clear CTAs that drive audience behaviour
• Craft high-converting copy for digital traffic banners aimed at maximising CTR
• Write compelling social media captions tailored to the distinct audiences of Facebook, Instagram, TikTok, and Telegram, balancing reach with conversion intent
• Oversee and manage the daily operations of the HardwareZone Deals Telegram channel, sourcing compelling shopping deals that drive clicks and conversions
• Manage the weekly curation and maintenance of shoppable content carousels and ecommerce widgets across SPH Media network titles
• Track and compile monthly performance reports for the HWZ Deals Telegram channel and ecommerce widgets to monitor engagement and revenue trends
• Work closely with the performance marketing team to aggregate data and contribute to post-campaign reports, providing creative insights based on asset performance

Job description

Project Management and Creative Operations

• Manage production timelines and asset pipelines for client content campaigns from inception to execution
• Develop clear, actionable briefs for the internal creative team to ensure timely and high-quality delivery of all campaign assets

Social Video Production and Visual Storytelling

• Storyboard, shoot, and edit engaging short-form social videos optimised for performance, conversion, and platform-specific goals
• Stay abreast of digital trends to implement effective hooks and clear CTAs that drive audience behaviour

Performance Copywriting

• Craft high-converting copy for digital traffic banners aimed at maximising CTR
• Write compelling social media captions tailored to the distinct audiences of Facebook, Instagram, TikTok, and Telegram, balancing reach with conversion intent

Channel and Commerce Management

• Oversee and manage the daily operations of the HardwareZone Deals Telegram channel, sourcing compelling shopping deals that drive clicks and conversions
• Manage the weekly curation and maintenance of shoppable content carousels and ecommerce widgets across SPH Media network titles

Campaign Reporting and Performance Insights

• Track and compile monthly performance reports for the HWZ Deals Telegram channel and ecommerce widgets to monitor engagement and revenue trends
• Work closely with the performance marketing team to aggregate data and contribute to post-campaign reports, providing creative insights based on asset performance