Content Marketing Executive (Based in Singapore)

Supermom Business; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading parenting platform in Singapore is seeking a Content Marketing Executive to manage and craft content across various channels. The ideal candidate has a background in communications or marketing, strong skills in content creation, and a passion for social media. This role offers exciting opportunities to engage with a community and support marketing efforts in Southeast Asia.

Benefits

Opportunity for regional exposure

Work with a passionate team

Impactful community engagement

Qualifications

• Fresh graduates or 1-2 years of experience in content creation, digital marketing, or social media.
• Strong interest in social media, content trends, and digital storytelling.
• Good copywriting and communication skills across short and long-form content.

Responsibilities

• Support the B2C Marketing Manager in building an integrated content strategy.
• Develop and manage the content calendar across various platforms.
• Write and edit compelling copy for campaigns and social media.

Skills

Social media engagement

Content creation

Copywriting

Digital storytelling

Education

Degree/Diploma in Communications, Marketing, Media or related field

Tools

Canva

Instagram

TikTok

Facebook

WhatsApp

Job description

Job Description: Content Marketing Executive, Supermom

Location: Singapore (covering Southeast Asia)

Reports to: B2C Marketing Manager

About Supermom

Supermom is Southeast Asia's leading parenting platform powered by a trusted community of moms. As we seek to grow into the most intelligent and influential digital village for moms across the region, we seek to connect, empower, and inspire millions of parents across Singapore, Malaysia, and Indonesia through our ecosystem of content, experiences, and brand partnerships.

We are now seeking a Content Marketing Executive to join our marketing team. In this role, you'll craft and manage content that strengthens Supermom's brand voice across the region in Singapore, Malaysia and Indonesia to drive parent engagement, and support campaigns across product, growth, partnerships, and community.

Why This Role is Special

• Create for a community-first platform, not just campaigns
• Experiment with WhatsApp-first engagement, a pioneering approach in parenting
• Work across video, social, and community content, gaining end-to-end experience
• Collaborate with Product, Community, and Partnerships teams, seeing how content drives real impact

If you're passionate about social media and want to grow fast while making a difference in families' lives, this role is for you.

Key Responsibilities

Content Strategy & Planning

• Support the B2C Marketing Manager in building an integrated content strategy
• Develop and manage the content calendar across social, WhatsApp, email, and blog
• Align content with product launches, marketing campaigns, and community engagement activities
• Maintain and evolve brand voice, messaging, and content guidelines to ensure consistency across channels
• Partner cross-functionally with Product Marketing, Community, and Partnerships to ensure content supports business objectives

Content Production & Execution

• Write and edit compelling copy for campaigns, social media, blog posts, newsletters, and WhatsApp broadcasts
• Produce short-form video content (planning, shooting, and basic editing) for social and community channels
• Collaborate with graphic designers on creative assets, stepping in to create simple visuals in Canva when needed
• Curate and adapt user-generated content from the Supermom community to support engagement and advocacy
• Track content performance, report insights, and recommend improvements to optimise engagement and reach

Cross-Team Collaboration

• Work with Product Marketing to craft parent-friendly feature launch content
• Partner with the Community team to deliver engaging content for group activations and ambassador programs
• Support the Partnerships team in producing branded content for clients

Analytics & Optimisation

• Track performance of content across platforms, share insights, and recommend improvements
• Experiment with formats (A/B testing visuals, copy, video length) to optimise engagement

Qualifications & Experience

• Degree/Diploma in Communications, Marketing, Media, or related field
• Fresh graduates or 1-2 years of experience in content creation, digital marketing, or social media
• Strong interest in social media, content trends, and digital storytelling
• Good copywriting and communication skills across short and long-form content
• Basic ability to produce content (short-form videos, simple visuals in Canva)
• Comfortable working with designers, but able to independently create simple assets when needed
• Familiar with platforms such as Instagram, TikTok, Facebook, and WhatsApp communities
• Proactive, creative, and eager to learn in a fast-paced marketing team

Why Join Supermom?

• Lead community-building for Southeast Asia's largest parenting ecosystem
• Be at the forefront of connecting brands with real parents in authentic and impactful ways
• Work with a passionate team driving innovation in the parenting space
• Regional exposure across three of SEA's most dynamic markets