Content & Events Marketing Specialist (12 months contract, Banking)

PERSOL SINGAPORE PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading corporate solution provider in Singapore seeks an experienced individual to manage events, marketing campaigns, and performance analytics. The ideal candidate should hold a bachelor's degree in Marketing or related fields and have 8-10 years of relevant experience, particularly in event marketing. Key responsibilities include planning corporate events and executing marketing strategies while utilizing various digital platforms. Candidates with a strong project management and analytical skillset will thrive in this role.

Qualifications

• 8–10 years of experience in event marketing, preferably in banking/financial services.

Responsibilities

• Plan and execute corporate events (in-person, digital, hybrid).
• Handle end-to-end logistics: venue, vendors, budgeting, registration, onsite management.
• Drive internal/external communications and stakeholder collaboration.
• Develop branding strategies for corporate segments.
• Lead initiatives for brand building, lead generation, and product launches.
• Collect post-event data, prepare reports, and recommend improvements.

Skills

Event management software (e.g., CVENT)

Canva

MS Office

Social media marketing

Digital marketing

Project management

Analytical skills

Virtual/hybrid event platforms

Gen AI tools

Education

Bachelor's in Marketing, Communications, Event Management, or related

Job description

Key Responsibilities

1. Events Management
   • Plan and execute corporate events (in-person, digital, hybrid).
   • Handle end-to-end logistics: venue, vendors, budgeting, registration, onsite management, post-event reporting.
   • Drive internal/external communications and stakeholder collaboration.
2. Segment Marketing Campaigns
   • Develop branding strategies for corporate segments.
   • Lead initiatives for brand building, lead generation, and product launches.
   • Create thought leadership content and measure campaign success.
3. Awards & Content Management
   • Manage content calendar, social media amplification, and campaign assets.
   • Coordinate internal comms, awards submissions, and client case studies.
   • Oversee budget discipline.
4. Digital Marketing & Social Media
   • Promote events via social platforms (LinkedIn, search, third-party).
   • Implement lead capture and nurturing strategies.
5. Analytics & Performance
   • Collect post-event data, prepare reports, and recommend improvements.
6. Industry Knowledge & Innovation
   • Stay updated on trends and recommend new event formats and technologies.

Qualifications

• Education: Bachelor’s in Marketing, Communications, Event Management, or related.
• Experience: 8–10 years in event marketing (preferably banking/financial services).
• Skills:
  • Event management software (e.g., CVENT), Canva, MS Office.
  • Social media and digital marketing expertise.
  • Strong project management, communication, and analytical skills.
  • Familiarity with virtual/hybrid event platforms and Gen AI tools.

We regret that only shortlisted candidates will be notified.

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