Content & Events Marketing Specialist (12 months contract, Banking)

PERSOL; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A marketing agency in Singapore is looking for an experienced Events Manager to oversee corporate events and lead marketing campaigns. You will be responsible for planning and executing events (both in-person and digital), driving stakeholder collaboration, and developing branding strategies. The ideal candidate has 8–10 years of experience in event marketing, preferably in the banking or financial services sector, and must possess strong communication, project management, and analytical skills. Familiarity with event management software and digital marketing platforms is essential.

Qualifications

• 8–10 years in event marketing, preferably in banking/financial services.

Responsibilities

• Plan and execute corporate events (in-person, digital, hybrid).
• Handle end-to-end logistics: venue, vendors, budgeting, registration, onsite management, post-event reporting.
• Drive internal/external communications and stakeholder collaboration.
• Develop branding strategies for corporate segments.
• Lead initiatives for brand building, lead generation, and product launches.
• Create thought leadership content and measure campaign success.
• Manage content calendar, social media amplification, and campaign assets.
• Coordinate internal comms, awards submissions, and client case studies.
• Oversee budget discipline.
• Promote events via social platforms (LinkedIn, search, third-party).
• Implement lead capture and nurturing strategies.
• Collect post-event data, prepare reports, and recommend improvements.
• Stay updated on trends and recommend new event formats and technologies.

Skills

Event management software (e.g., CVENT)

Canva

MS Office

Social media marketing

Digital marketing expertise

Project management

Communication skills

Analytical skills

Familiarity with virtual/hybrid event platforms

Familiarity with Gen AI tools

Education

Bachelor’s in Marketing, Communications, Event Management, or related

Job description

Key Responsibilities

1. Events Management

   • Plan and execute corporate events (in-person, digital, hybrid).

   • Handle end-to-end logistics: venue, vendors, budgeting, registration, onsite management, post-event reporting.

   • Drive internal/external communications and stakeholder collaboration.

2. Segment Marketing Campaigns

   • Develop branding strategies for corporate segments.

   • Lead initiatives for brand building, lead generation, and product launches.

   • Create thought leadership content and measure campaign success.

3. Awards & Content Management

   • Manage content calendar, social media amplification, and campaign assets.

   • Coordinate internal comms, awards submissions, and client case studies.

   • Oversee budget discipline.

4. Digital Marketing & Social Media

   • Promote events via social platforms (LinkedIn, search, third-party).

   • Implement lead capture and nurturing strategies.

5. Analytics & Performance

   • Collect post-event data, prepare reports, and recommend improvements.

6. Industry Knowledge & Innovation

   • Stay updated on trends and recommend new event formats and technologies.

Qualifications

• Education: Bachelor’s in Marketing, Communications, Event Management, or related.

• Experience: 8–10 years in event marketing (preferably banking/financial services).

• Skills:

  • Event management software (e.g., CVENT), Canva, MS Office.
  • Social media and digital marketing expertise.
  • Strong project management, communication, and analytical skills.
  • Familiarity with virtual/hybrid event platforms and Gen AI tools.

We regret that only shortlisted candidates will be notified.

EA License No. 01C4394 • RCB No. 200007268E

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