Content Editor

5G-Starlink Pte.; Singapore; On-site; SGD 48,000 - 68,000; Full time

Job summary

5G-Starlink Pte. in Singapore seeks a Marketing Content Editor with 3+ years in fashion content. You will craft English and Swedish copy, ensure content aligns with brand guidelines, and collaborate with media, e-commerce, and regional teams to deliver local content tailored to target groups.

You will coordinate translations and publishing, perform AB tests for email and web content, and analyze performance to share insights across local, regional, and global teams.

Qualifications

• Marketing or Creative copy/Design degree or equivalent experience.
• Excellent copywriting skills in English; Swedish writing experience.
• Ability to craft content stories in line with tone of voice and brand guidelines.

Responsibilities

• Obtain deep understanding of local customer needs and fashion content.
• Collaborate with Media specialists and E-commerce teams to produce relevant content.
• Coordinate translations, versioning and publishing with Regional Production Hub.

Skills

Copywriting

Content editing

Stakeholder coordination

Analytics

Bilingual writing (EN & SV)

Education

Marketing or Creative copy/Design degree

Tools

MS Office

Creative tools

Job description

• Befully immersed in the local daily customer communications plan tounderstand customer need, purpose and effect of local activities
• Closelycollaborate with Media specialists and E-commerce teams to create thebest customer relevant content, optimized for customer target groups,channel characteristics and best practice
• Based on globalguidelines, templates and brand identity, create master briefs foremail, hm.com teasers, push and social for all local activities (fullprice & deals). This includes writing copy in English and Swedish,choosing images from image banks, securing a relevant product assortmentselection and composing layouts in existing templates.

Content coordination

• Brief& coordinate with Regional Production Hub team so they can executetranslations, versioning and publishing of local content
• Point of contact for Media specialists, E-commerce team and Regional production hub when it comes to locally created content
• Coordinate with the Global Media team to ensure that the latest guidelines and templates are used

Analysis & Follow up

• Create variations of copy and content to enable AB tests in email, push and hm.com
• Conductanalysis on how the local content performs for the different customertarget groups and visualize learnings in a sharable format
• Share content insights & learnings with local, regional and global teams (quarterly creative reviews)

Customer targeting

• Befully immersed in the different customer target groups to understandhow content should be crafted and composed in the most relevant way
• Basedon customer insights and data, secure that the content created is whatthe customer wants and what creates the best effect towards the set KPIs

Qualifications

part of our omni journey means there is not one clear path. We ask of

you to be open to change and take part in creating an organization for

the future. This is an opportunity for open minded team players that by

being curious, innovative and forward-thinking, want to change our

business and the whole industry. We ask you to be yourself, drive

results, work towards goals and go for it with everything youve got.

REQUIREMENTS:

• Marketingor Creative copy/Design degree if not, at least 3 years of workingexperience in content editor roles in agency or client side (preferablywithin fashion)
• Great copywriting skills in English and Swedish and used to writing about fashion
• Visual eye for composing content stories and assets according to tone of voice, brand guidelines and templates
• Good understanding of content in digital channels such as email, push, social and websites
• Good knowledge of working in creative tools and MS Office package
• Structured, organized and efficient
• Good analytical ability and insights driven
• Content editor / creation experience from fashion retail and/or creative agency
• At least 3 years of working experience in above areas
• Have experience from writing copy and creation of content stories for digital channels
• Have experience from coordinating with many stakeholders and teams

Additional Information

• This position is based in Singapore and the successful candidate must have the rights to work in Singapore.