Content & Digital Marketing Manager

CLDN SG PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A financial services firm in Singapore is seeking a talented Content Marketing Specialist to own and execute a comprehensive content distribution strategy. The ideal candidate will have over 5 years of experience in content marketing and a deep understanding of financial and crypto derivative products. Responsibilities include managing digital marketing efforts on various platforms and enhancing the company's online presence. This role offers a dynamic environment with opportunities for professional growth.

Qualifications

• 5+ years of experience in content marketing, digital marketing, or communications.
• Strong writing, editing, and storytelling abilities with a strategic mindset.
• Deep understanding of complex financial and crypto derivative products.

Responsibilities

• Own and execute a comprehensive content distribution strategy.
• Oversee the company’s website and ensure content is engaging.
• Manage and grow the organization’s presence on LinkedIn and X (Twitter).
• Plan and execute digital advertising campaigns across social platforms.

Skills

Content marketing

Digital marketing

Strong writing and editing

Project management

Stakeholder engagement

Tools

Google Analytics

WordPress

Social media management tools

Job description

Key Responsibilities

Content Marketing

• Content Distribution: Own and execute a comprehensive content distribution strategy to ensure our research reaches target audiences across platforms such as X (Twitter), LinkedIn, email newsletters (EDMs), and digital advertising.
• Narrative Development: Collaborate with the Research Lead to craft compelling narratives, key messages, and thematic campaigns that increase the visibility and resonance of our research outputs.
• Partnerships & Collaborations: Identify and engage with key opinion leaders (KOLs), media outlets, and relevant projects or partners to amplify the reach of our research.
• Sales Enablement: Create targeted sales materials (including presentations, tear sheets, and one-pagers) tailored to various counterpart categories and industry audiences.
• Cross-Functional Collaboration: Work closely with the BD team to determine the most effective distribution channels and content formats for client engagement and pipeline development.
• Stakeholder Engagement: Collaborate with the Events team and trading teams across DeFi, CeFi, RFQ, and Options to understand audience priorities and develop content strategies that deepen engagement with each segment.

Digital Marketing

• Website Management: Oversee the company’s website, ensuring that content is current, visually engaging, and aligned with brand and business objectives.
• Social Media Strategy: Manage and grow the organization’s presence on LinkedIn and X (Twitter), including content planning, posting, community engagement, and performance analytics.
• Advertising & Paid Media: Plan and execute digital advertising campaigns across social platforms, SEO, and other relevant digital networks, optimizing for awareness, traffic, and conversion.
• Analytics & Reporting: Track, analyze, and report on key digital marketing KPIs, including engagement rates, reach, lead conversions, and campaign ROI, and use data insights to refine strategy.

Key Performance Indicators (KPIs)

• Growth in research content reach and engagement across social and owned channels
• Increased web traffic and time-on-site driven by content distribution
• Measurable improvement in lead generation or BD engagement through content assets
• Growth in social followers, impressions, and advertising performance metricsConsistent, high-quality sales and marketing collateral delivered on time

Qualifications

• 5+ years of experience in content marketing, digital marketing, or communications (B2B or research-driven organization preferred)
• Strong writing, editing, and storytelling abilities with a strategic mindset
• Deep understanding of complex financial and crypto derivative products
• Hands-on experience managing LinkedIn, X (Twitter), and email marketing platforms
• Familiarity with web CMS (e.g., WordPress), analytics tools (e.g., Google Analytics), and social scheduling/advertising tools
• Proven ability to work cross-functionally with research, design, and BD teams
• Excellent organizational and project management skills