Content & Community Engagement Associate (Community Activation)

Henatenn Holdings Pte. Ltd.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading beauty retailer in Singapore is seeking a content creator to manage TikTok production and engage in livestream activities. The ideal candidate should have a passion for beauty brands, experience in content creation, and be flexible with working hours for live streaming. Position offers a creative and collaborative work environment focused on innovative marketing strategies.

Qualifications

• Passion for beauty, skincare, makeup, and lifestyle brands.
• Prior experience in content creation is an advantage.
• Flexibility in working hours for live stream involvement.

Responsibilities

• Develop and edit original TikTok content for brand representation.
• Manage the TikTok content calendar.
• Monitor TikTok trends to keep content relevant.
• Engage with the Beureka community on Telegram.

Skills

Content creation

Social media engagement

Project management

Communication skills

Tools

CapCut

Canva

Job description

Since 2015, Beureka has been a pioneer in the online beauty retail space, establishing itself as a trusted and dynamic destination for beauty lovers across Singapore. Our mission is to empower individuals to express their unique beauty by offering a thoughtfully curated collection of premium skincare, cosmetics, and fragrance products from both iconic global brands and emerging cult favorites — including Clarins, La Mer, SK-II, Mont Blanc, and Estée Lauder.

Driven by a passion for quality and accessibility, we are committed to delivering top-tier beauty at unbeatable prices, making luxury attainable for everyone. Beyond just products, we aim to create a seamless and inspiring beauty journey for our customers.

As we continue to evolve, Beureka is entering the next exciting phase of growth — expanding into social commerce platforms such as TikTok and Facebook Live. This strategic move reflects our commitment to staying ahead of trends and meeting our customers where they are, fostering deeper engagement through live, interactive shopping experiences. By embracing the power of social commerce, we are building a more connected, community-driven future for beauty retail.

Key Responsibilities

Content Creation

• Develop, produce, and edit original TikTok content that effectively represents Beureka’s brand voice and objectives.

• Manage and maintain the TikTok content calendar to ensure timely, consistent, and strategic content delivery.

• Monitor emerging TikTok trends, sounds, and formats to keep content relevant, innovative, and engaging.

• Serve as an on-camera representative of Beureka when appropriate, fostering authentic engagement with the audience.

• Proactively interact with the Beureka community, particularly on Telegram, by responding to comments, initiating discussions, and cultivating strong relationships.

Livestream & Backend Support

• Manage backend operations, including livestream support, product listings, and other content updates.

• Collaborate with the team on creative concepts, campaigns, and storytelling initiatives.

• Support the team on performance tracking and provide actionable insights to optimize future content.

• Support the team on acquisition, selection, and engagement of TikTok Live streamers.

• Support the planning and coordination of livestream calendars, ensuring smooth and effective execution of all sessions.

• Contribute innovative ideas for social-first campaigns that align with local audiences and emerging trends.

Requirements

• This role includes weekly live stream involvement on platforms like TikTok. As such, flexibility in working hours is required to support evening or campaign-related streaming activities.

• Passion for beauty, skincare, makeup, and lifestyle brands.

• Prior experience in content creation, with proficiency in editing tools such as CapCut and Canva, will be considered an advantage.

• Positive attitude with strong willingness to learn

• Creative mindset with the ability to ideate fun and impactful campaign concepts.

• Self-starter with strong communication, organizational, and project management skills.

• Ability to thrive in a fast-paced, collaborative environment while managing multiple priorities.