Content & AI Lead

SCV MASTER HOLDING COMPANY PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global fintech innovation firm in Singapore is seeking a dynamic professional to lead content marketing and event strategy. The role involves creating comprehensive digital content strategies and designing impactful events that enhance brand visibility. Ideal candidates should possess strong experience in content creation, digital marketing, event planning, and a proven track record of engaging target audiences across various channels. This position offers an exciting opportunity to work within a diverse and innovative environment.

Qualifications

• 5+ years of experience in content marketing or digital marketing.
• Proven expertise in event planning and strategy execution.
• Strong understanding of SEO and content amplification.

Responsibilities

• Lead content strategy and execution across digital channels.
• Create digital content marketing strategy for various platforms.
• Design and execute events to drive ecosystem engagement.

Skills

Content strategy development

Digital marketing

Event planning

SEO best practices

Audience targeting

Content creation

Education

Bachelor's degree in Marketing or related field

Tools

Content management systems

Social media platforms

Job description

About SC Ventures

SC Ventures is Standard Chartered’s innovation, fintech investment and ventures arm. We were established toreinvent banking, as the significant technological disruptions to the industry was impacting its ability to serve clients and customers, in the ways they needed to be served.

We are a unique ecosystem of innovators, banking experts, business builders and partners who are focused onrewiring the DNA in banking and bringing breakthrough ideas to scale, together.

We are building ecosystems around four high conviction themes: Online Economy & Lifestyle, SMEs & WorldTrade, Digital Assets, and Sustainability & Inclusion.

We are a global team of "Members" (excluding individual ventures), including dedicatecolleagues from the Group's support functions, based in Singapore, Hong Kong, London, and the United Arab Emirates

Responsibilities

Strategy

• Lead content strategy and execution across digital channels, design and execute signature events (both online and offline), in collaboration with the broader platform and portfolio, to drive awareness, growth and engagement
• Integrate both content and events as part of a broader funnel marketing strategy to help nurture leads from target audience segments, for both the platform and ventures

Business

Content Marketing

• Create digital content marketing strategy and supporting execution roadmap across web, social, newsletters, and thought leadership platforms
• Develop compelling, high-quality content that showcases our brand, story, partnerships and ventures, executed through a detailed content calendar
• Evaluate current baseline of content and establish best-in-class standards, through competitive reviews
• Help create content/calendar templates for scaling with ventures
• Build clear understanding of target audience segments, their content preferences and channels to access them
• Manage content creation sources – whether internal team, agencies, designers and influencers/partners to help fill content gaps
• Identify key channels (online, social media) for content amplification and tailor content accordingly
• Implement SEO best practices
• Explore new digital innovation formats & channels for content dissemination
• Review content performance on regular basis and optimize as needed
• Maintain content governance and best practice standards

Events Marketing

• Design and execute events that strengthen our ecosystem – across a wide range of channels and formats
• Oversee all aspects of event planning; concept, partnerships, programming, logistics and promotion
• Collaborate with key stakeholders and partners to deliver high impact experiences
• Leverage event content for ongoing marketing and brand storytelling

Other Responsibilities

• 1.Embed Here for good and Group’s brand and values in the business and SC Ventures;
• 2.Perform other responsibilities assigned under Group, Country, Business or Functionalpolicies and procedures.