Consumer Insights Analyst

ASIAONE ONLINE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

AsiaOne, a leading Singapore-based digital content platform, is seeking a research-focused professional to drive end-to-end studies and inform editorial and client strategy. You will design and execute primary and secondary research, shape research plans, and deliver insights that influence editorial direction and business opportunities.

Collaborate across teams, present findings clearly, and translate complex data into compelling narratives.

Qualifications

• Bachelor's degree in a relevant field and 1–3 years of social research or related experience.
• Ability to design and execute research plans and present insights clearly.
• Interest in understanding human decision making and trends.

Responsibilities

• Strategic research planning and defining objectives with stakeholders.
• Primary research execution including longitudinal surveys and focus groups.
• Audience mining, trend spotting and secondary research integration.
• Transform data into compelling narratives that shape editorial and client pitches.

Skills

End-to-end research

Strong communication skills

Quantitative analysis

Creative problem-solving

Adaptability

Initiative

Autonomous yet team player

Education

Bachelor's Degree in Business Administration / Statistics / Economics or related field

Tools

Microsoft Office (PowerPoint, Excel)

Job description

Background

AsiaOne is an established leading one-stop digital content destination based in Singapore and serving a regional audience. We are committed to innovation and delivering relevant and relatable content to our clients and audiences.

The Role

At AsiaOne, you are not just crunching numbers; you are shaping the digital narrative for a regional audience. We are an established, leading digital content destination committed to innovation, offering a unique environment where your research truly impacts.

• Unmatched Scale & Impact –Tap into our massive, proprietary first-party audience of 5.2 million users. Your insights will directly shape our relatable editorial content, influence government policy discussions, and drive strategic business opportunities for our clients.
• Open & Collaborative Culture –We pride ourselves on being a close-knit family with an open organisational culture. You will work cross-functionally across the company and have direct, high-visibility collaboration with the management team.
• End-to-End Ownership –Step away from being a small cog in a big machine. Here, you will have complete end-to-end ownership of your research projects, giving you the autonomy to define objectives and execute your vision.
• Dynamic Environment –Work in a space where human behaviour meets digital innovation. We value creative problem-solving and provide a platform for you to translate data into tangible corporate strategy.
• Next-Generation Research Tech –Harness cutting-edge technology to elevate your work. You will leverage our proprietary social listening tools and advanced AI models to supercharge your research design and data analysis, keeping you at the absolute forefront of the modern insights industry.

Responsibilities

• Strategic Research Planning –Lead the end-to-end research process, defining clear objectives and crafting agile research plans in close consultation with key internal stakeholders.
• Primary Research Execution –Design, script, and launch primary research initiatives—ranging from our 24/7 longitudinal surveys to focus group studies and field research.
• Audience Mining & Trend Spotting –Uncover hidden trends by analyzing consumer sentiments toward brands, social issues, and government policies, complementing primary data with robust secondary research.
• Actionable Sense-Making & Storytelling –Transform complex datasets into compelling, visual narratives. You will present actionable consumer insights that directly shape AsiaOne's editorial content and support B2B client pitches and corporate strategy

Qualifications

• Bachelor's Degree, preferably in Business Administration, Statistics, Economics or a related field
• 1 to 3 years of experience in social research, consumer analysis, public policy, or a related field preferred, but candidates with no experience will also be considered. All candidates will be required to take a skills assessment test
• Keen interest in studying the process of and influences on human decision making
• Strong organisational and project management skills with the consistent ability to meet deadlines
• Strong professional communication skills, and ability to write, visualise and present research findings to internal stakeholders and clients
• Strong quantitative skills, including understanding of statistics and ability to execute analytical computations as required
• Quick learner with high energy and creative problem-solving skills
• Proficient in Microsoft Office suite - strong PowerPoint and Excel skills
• Ability to adapt to changing environment
• Demonstrated ability to take initiative and interact with all levels of management
• Ability to work autonomously while being a team player