Connections Strategist, SEA

Apple Inc.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading technology company in Singapore is seeking a Connections Planner to lead customer engagement strategies across various platforms. The ideal candidate will have over 6 years of experience in connections or communications planning and a proven ability to deliver innovative marketing strategies. This role is integral to enhancing connections with customers, requiring strong cross-functional collaboration and strategic insight.

Qualifications

• 6+ years of experience in Connections Planning or similar.
• Samples of strategic deliverables or case studies.
• Experience working with creative teams.
• Experience across multiple digital platforms.

Responsibilities

• Identify strategic opportunities using insights for the SEA region.
• Develop briefs for customer engagement strategies.
• Serve as the voice of the customer providing insights.
• Design data-driven presentations for customer engagement.

Skills

Connections Planning

Communications Planning

Media Planning

Brand Strategy

Marketing Consulting

Job description

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.We’re looking for an experienced Connections Planner to join a growing and influential team to lead the development of customer engagement strategies across key touchpoints and platforms in the SEA region. The ideal candidate thinks in an omni-channel way and works well on dynamic cross-functional teams both in SEA and WW. You’ll inspire frictionless, scalable and innovative customer experiences that deepen connection with the world’s most beloved brand.

Description

As the Connections Planner, you will proactively identify strategic opportunities, both holistic and platform-specific, using relevant insights to solve diverse business challenges. This involves creating briefs at various levels, from high-level go-to-market strategies that align teams around clear objectives to detailed touchpoint innovation opportunities, ensuring customer needs are met and business goals are achieved.

Responsibilities

• Partner with PCM and Brand teams to uncover opportunities for developing and deploying holistic strategies.
• Develop briefs outlining innovative ways to reach customers across new product launches and evergreen experiences, spanning online and offline owned platforms and 3rd-party channel environments.
• Serve as the voice of the customer, providing thought leadership on customer mindsets, touchpoints, and the customer journey.
• Design and deliver persuasive, data-driven presentations to build consensus around well-defined customer engagement strategies.

Minimum Qualifications

• 6+ years of experience in Connections Planning, Communications Planning, Media Planning, Brand Strategy, or Marketing Consulting
• Samples of strategic deliverables or case studies (i.e. briefs, customer journeys)
• Experience working with creative teams
• Experience working across platforms: digital marketing, e-commerce, brand website, social, email and/or physical retail

Preferred Qualifications

• Experience working with a large global brand
• Expertise in consumer technology: hardware, software, services
• Expertise in Channel marketing (3rd-party retailers, e-commerce platforms and Carriers)
• Proven track record of collaborating with internal or external strategic counterparts (Brand Strategy, Content Strategy, Data Sciences, Consumer Insights, Channel Partner Communications, Interactive, Retail)
• Developed thought-leadership literature (white papers, articles, presentations) that shifted paradigms around customer engagement models
• Created templates and frameworks that helped simplify complex concepts and improve overall efficiency of global teams
• Experience presenting to senior level stakeholders