Key accountabilities
- Conceptualise and execute content that connect with audiences in a fast, mobile-first way.
- Translate campaigns and cultural moments into content experiences that feel native to each platform.
Job duties & responsibilities
- Create content that’s fluent and trend-aware with fast turnarounds
- Develop content formats that are sticky, with messages that strengthen Client’s positioning and persona.
- Deliver videos with the right composition of editorial and creative elements to tell stories about areas of focus, including people and culture.
- Understand social video content, specifically short-form, vertical, snackable videos and, audience psyche.
- Able to react on the spot to trends.
Core competencies
- Proven experience and skills in end-to-end creative content production and online publishing - from ideation to amplification.
- Article and/or project portfolio that showcases your writing style and ability to craft short-form content
- Passionate about and skilful in delivering engaging and relatable (audio-visual) storytelling through digital media that speaks directly to viewers/readers.
- Enjoy tapping into trends and understand immediate requirements to push out videos quickly to ride the trend.
- Creative and innovative, with a focus on continuous improvement.
- Proven ability of being an exceptional team player, collaborating with multiple content owners and subject matter experts.
- Strong sense of ownership of results.
Technical competencies
- Proficiency in video editing software such as CapCut, Adobe Premiere Pro or Final Cut Pro
- Social media native with understanding in audience and content consumption data to support the creative decision-making process.
- Understanding and use of data and research to inform content strategies
- Experience in managing and optimising content on social media accounts
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