Communications & Engagement Manager

Public Service Division; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Public Service Division in Singapore seeks a communications professional to develop and implement engagement strategies for HDB’s policies and announcements. You will analyse public sentiment, advise on stakeholder engagement, and craft messages for diverse audiences.

You will build relationships with external partners, support crisis response, and help strengthen communications readiness across the organisation, drawing on strong English communication and a proactive, curious mindset.

Qualifications

• Experience in strategic communications or public policy preferred.
• Ability to translate analysis into practical recommendations.
• Strong judgement and comfort with ambiguity.

Responsibilities

• Develop and implement communications and engagement strategies for policies and announcements.
• Analyse complex issues, anticipate concerns, and recommend approaches.
• Build relationships with external stakeholders and partners to amplify messages.
• Support engagement initiatives through narrative and collateral design.
• Assist crisis management by developing response strategies and readiness.
• Enhance capabilities by collaborating with colleagues on effective approaches.

Skills

Critical thinking

Communication

Relationship-building

English proficiency

Job description

[What the role is]

As a member of HDB’s Strategic Communications & Engagement Group, you will be part of the Engagement and Partnerships Department, which develops communications and engagement strategies to support HDB’s policies, programmes and initiatives.

You will work on a range of issues – from new policies and programmes to complex or sensitive issues that may attract differing public views – and develop strategies to build public understanding and trust.

[What you will be working on]

Your responsibilities include:

• Developing and implementing communications and engagement strategies for HDB’s policies, programmes and announcements, taking into account public sentiment, stakeholder perspectives and implementation considerations.
• Analysing complex and emerging issues, anticipating public and stakeholder concerns, and recommending appropriate communications and engagement approaches.
• Building relationships with credible external stakeholders and partners who can strengthen public understanding of HDB’s work and, where appropriate, amplify key messages within their networks.
• Supporting HDB’s engagement initiatives through development and framing of narrative and key messages and designing collaterals
• Supporting issues and crisis management, including developing response strategies and strengthening HDB’s communications readiness.
• Strengthening communications and engagement capabilities across HDB by consulting and working with colleagues on effective approaches.

[What we are looking for]

We are looking for someone with agency, who is able to adapt quickly and is comfortable with ambiguity, to tackle problems where the answers may not always be obvious.

You should have strong critical thinking and judgement, and be able to make sense of complex issues, consider different perspectives and translate your analysis into practical recommendations.

You should also be:

• Resourceful and solutions-oriented, able to seek out the right information and people and find practical ways forward.
• Curious and perceptive, interested in understanding different perspectives, connecting the dots and keeping abreast of current affairs and public policy.
• A strong communicator and relationship-builder, with an excellent command of English and the ability to engage effectively with different stakeholders.

Experience in strategic communications, public engagement, public policy, issues or crisis management, media relations or related areas would be useful but is not essential. Applicants with no prior work experience are welcome to apply; we value demonstrated judgement, initiative and problem-solving ability from a range of experiences.